Senior Performance Ad Creative Strategist – Direct Response Ads

1 week ago

Cainta, Philippines STERRY Full time

Senior Performance Ad Creative Strategist – Direct Response Ads

2 weeks ago Be among the first 25 applicants

Senior Performance Ad Creative Strategist – Direct Response Ads

At STERRY , we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 million in trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.

Role Overview

We’re looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.

Key Responsibilities
  • Write High-Converting Video Scripts — Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs
  • Create Briefs for Creators & Designers — Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals
  • Source, Negotiate & Collaborate with UGC Creators — Find new talent, handle onboarding and communication, and ensure timely content delivery
  • Storyboard and Conceptualize Creatives — Translate ideas into visual flows and collaborate with editors to bring concepts to life
  • Analyze Performance & Develop Iterations — Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations
  • Pitch New Creative Ideas Weekly — Lead ideation for fresh hooks, formats, and ad angles to test regularly
  • Implement Creative Systems & Use AI Tools — Streamline workflows, boost productivity with AI, and scale creative output efficiently
  • Collaborate Across Teams — Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals
Are You Our Perfect Match?
  • You’ve crushed direct response campaigns and have a portfolio to prove it
  • Scriptwriting is your jam—you know how to marry persuasion with personality
  • Numbers don’t scare you; you speak ROAS, CTR, and CPA fluently
  • You’ve managed video workflows, storyboards, and freelancer rosters
  • Bonus: You’ve tinkered with AI tools to speed up your creative spark
Nice-to-Have Skills
  • Familiarity with AI tools for copy, content, or video enhancement
  • Experience briefing and managing freelancers or creators
  • Understanding of current ad trends in UGC, paid social, and performance creatives
Perks & Vibes
  • 100% remote freedom
  • Competitive salary (we reward results)
  • Creative playground—test wild ideas without red tape
  • Fast-paced team obsessed with growth

Ready to make ad magic and drive real revenue? Apply now and let’s write the next chapter of STERRY’s success—together

Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Internet Publishing
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