Senior Officer, Growth Marketing

4 weeks ago

Pasig, Philippines PDAX Full time

About PDAX At PDAX, we believe that the future of money is digital, and our mission is to empower all Filipinos to grow their wealth through blockchain technology. As one of the first crypto firms in the Philippine market, we feel a sense of duty to our users and to the ecosystem to set the standard for safety, ease of access, and reliability. We expect our team to share in this responsibility and cherish our vision of a more open and equitable financial system. General Responsibilities Create and oversee the production of high-quality, engaging content across various channels, including blogs, social media, email campaigns, and video content. Coordinate cross‑functional marketing projects, ensuring timely delivery and alignment with overall business goals. Collaborate with internal teams and external partners to ensure content aligns with brand messaging and resonates with the target audience. Develop and execute marketing campaigns and promotions focused on user acquisition, retention, and engagement. Analyze content and campaign performance data to refine strategies and achieve growth objectives. Manage and grow our social media presence across all relevant platforms. Work closely with product, design, and analytics teams to integrate marketing efforts with app features and user experience enhancements. Create weekly and monthly reports across all campaigns and initiatives. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 3+ years experience in marketing communications roles. Proficient in strategic thinking and holistic vision, with the ability to provide insightful recommendations aligned with overall business objectives. Strong understanding of digital marketing channels, including SEO, SEM, email marketing, and social media. Excellent written and verbal communication skills. Ability to thrive in a fast‑paced environment. Knowledge in cryptocurrency or experience with fintech or digital products will be a plus. Our Culture Communication We prioritize clear and transparent communication, ensuring that there is clarity among everyone we work with. We aim to have a collaborative environment, where innovative ideas in investment strategies are shared openly and constructively, driving the industry forward. Customer‑focus We think about how our decisions impact our customers and ensure we provide the best experience that we can. We believe in building lasting relationships with our clients, constantly learning from and listening to them, and always striving to look out for what’s best for both sides. Commitment We always aim to do the right thing and to do the right thing, excellently. We take accountability seriously and uphold ourselves to high standards, ensuring that we execute with attention to detail. We are dedicated to the long‑term success of our clients in the dynamic world of financial technology, maintaining integrity and professionalism in every aspect of our work. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing #J-18808-Ljbffr

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