Business Unit Strategic Marketing

Business Unit Strategic Marketing (BUSM) Officer Be #InGoodHands with Metrobank Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach Position Title: Business Unit Strategic Marketing (BUSM) Officer Role Exposure: Develop an in-depth understanding of the analytics, branding, communication, technology, and marketing operations of the Bank Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank Take part in an extensive career progression and learn from the best Bankers in the industry Job Summary: Contributes to the implementation of marketing strategies for the assigned BU. Specific Duties & Responsibilities Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit. Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms. Strategize and execute advertising and promotional campaigns. Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU. Prepares and monitors annual budgets and Marketing plans while being accountable in ensuring efficient implementation, utilization, and post-evaluation. Should be able to project manage and deliver other requirements of the team that will be assigned from time to time. Demonstrates capability of analyzing data, identifying insights, and defining acquisition, usage, and activation opportunities for the Business Units supported. Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns When needed, drives product development of marketing tools and assets May play a key role in institutional brand special projects Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights Champions consumer segmentation and insight development Produces guidelines and materials to drive consistency and premiumness in the brand Develops tool kits to support different business units Creates competitive benchmarking: analysis and tracking Identifies opportunity areas for development based on consumer and market trends Qualifications Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry Strong communication, stakeholder management, and negotiation skills for successful client relations Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams Proficiency in leveraging marketing tools and technologies to enhance event outcome A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression Experience in post-project analysis and reporting to measure the impact and improve future strategies Other Details: Rank: Junior Officer Business Unit: Analytics, Brand, Communications and Marketing Technology Group Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM #J-18808-Ljbffr