Digital Marketing Executive

3 days ago

Pasig, Philippines JRS Business Corporation Full time

The Marketing Supervisor will be responsible for overseeing the development and execution of all marketing strategies, campaigns, and initiatives. This role requires a strong focus on both traditional and digital marketing to promote our core logistics services (express delivery, cargo, international shipping, etc.) and enhance brand visibility and customer engagement in a highly competitive market. Key Responsibilities: 1. Strategy & Planning: Develop and implement annual and quarterly marketing plans aligned with the company's business goals and revenue targets. Conduct market research to identify trends, competitive landscapes, customer needs, and new market opportunities within the logistics sector. Determine the key value propositions for different services (e.g., speed, coverage, affordability) and target customer segments (B2B, B2C, e-commerce). 2. Campaign Management & Execution: Lead the creation and execution of integrated marketing campaigns across various channels, including: Digital Marketing: SEO/SEM, social media (Facebook, Instagram, TikTok), email marketing, and content marketing. Traditional Marketing: Print materials, in-store promotions at branches, radio ads, and local activations. Oversee the company's social media presence, ensuring consistent brand voice, timely engagement, and high‑quality content that highlights service benefits. Manage the marketing budget, ensuring effective resource allocation and measuring ROI on all campaigns. 3. Brand Management & Communication: Ensure all marketing communications adhere to brand guidelines and maintain a consistent, professional, and trustworthy brand image. Collaborate with the Operations and Sales teams to develop promotional materials for new branch openings, service launches, or seasonal promotions. Manage public relations efforts, including press releases and media inquiries, especially during peak seasons or operational updates. 4. Team Leadership & Reporting: Supervise and mentor the junior marketing staff or specialists. Track, analyze, and report on key marketing performance indicators (KPIs) such as website traffic, lead generation, customer acquisition cost, and campaign success metrics. Present detailed reports and strategic recommendations to senior management. Qualifications: Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Experience: Minimum of 1‑3 years of progressive experience in marketing, with at least 2 years in a supervisory or leadership role. Industry Knowledge (Mandatory): Proven experience or strong understanding of the Logistics, E‑commerce, or Express Delivery industry is highly preferred. Technical Skills: Proficiency in digital marketing tools (e.g., Google Analytics, social media scheduling/analytics platforms, basic design software). Required Skills & Competencies: Analytical: Ability to interpret data and campaign results to make informed strategic decisions. Creative: Strong ability to generate innovative campaign ideas that resonate with the target audience. Communication: Excellent verbal and written communication skills in both English and Filipino. Proactive Leader: A self‑starter who can manage multiple projects simultaneously and lead a small team effectively. #J-18808-Ljbffr

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