Digital Marketing Associate

3 weeks ago

Manila, Philippines Primer Group Full time

Job Summary The Digital Marketing Associate is primarily responsible for implementing and managing digital marketing short-term strategies across all categories and channels that are consistent and align with the brand’s and business objectives. They do campaign testing, monitoring, and implementation and will provide forward-thinking ideas to build and maintain a strong eCommerce presence and performance that will ultimately increase online conversion. Duties and Responsibilities Digital Marketing Planning and Strategy Execute the digital marketing strategies that are aligned to the client's goals and objectives to improve overall key performance metrics. Drives the optimization and digital revenue responsibilities by analyzing weekly and daily performance and providing insights across all brands and platforms. Constantly collaborating and partnering with Accounts and Creative teams in the planning process to deliver a cohesive shopping experience across all touchpoints. Financial Budgeting and Control Providing budget recommendations and allocations across different platforms, ensuring that each campaign is properly set up, optimized, and providing a high return on ad spend to maximize conversion. Platform Awareness Monitor the current platforms and understand gaps and opportunities in order to optimize campaigns and improve conversion, and adjust the digital strategies based on the data. Analytics and Reporting Prepare weekly reports guided by the customer journey funnel and conversion reports in the creation of which in turn will assist in improving customer journey, increasing conversions, and digital metrics. Self-Development Be up to date with certifications and trends in digital marketing through training and webinars to further enhance digital capability. Cross-Functional Team Interfacing and Communication; Client Interfacing To create a good working relationship between cross-functional departments and internal teams. Qualifications Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or any other related field. 1-2 years of experience for a marketing role in advertising agencies, retail companies, eCommerce companies, or any other related industries. Leadership and management skills. Communication, collaboration and problem-solving solving and decision-making skills. Knowledgeable in Facebook, Google, Marketplace platforms, and New solutions. Digital Marketing Fundamentals, Facebook Blueprint, Google Certification (or other similar training programs). #J-18808-Ljbffr

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