Marketing Communications Lead

Marketing Communications Lead Onsite Office

Job Description

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide.

Here at Global-Link, we organize the leading industry exhibitions, conferences, and unique projects for corporations and associations with a significant goal to achieve in the Philippines. Our team is passionate about creating memorable events that leave a lasting impact on attendees and key audiences.

We are looking for a talented and innovative Marketing Executive to join our Marketing and Strategy Team.

Key Responsibilities

• Develop comprehensive marketing plans that maximize event exposure, engagement, and attendance.
• Identify target audiences and produce promotional content and messaging strategy.
• Collaborate with the artist team to create visually captivating and on-brand promotional materials.
• Communicate effectively with teams and drive KPIs for trade events.
• Oversee the marketing process from strategy development to execution aligned with event branding.
• Benchmark and augment global MICE industry technologies and trends.
• Provide clear creative direction to ensure promotional materials are visually appealing and on-message.
• Develop and implement strategic social media campaigns to maximize reach and registrations.
• Identify opportunities and trends for content optimization and audience growth.
• Build relationships with associations, media partners, and other organizations.

Preferred Qualifications

• 2-3 years of relevant experience.
• Bachelor’s or Master’s degree in Communications/Marketing/Business/Related fields.
• Experience in brand management, content creation, and social media marketing.
• Proficient in copywriting and creative conceptualization.
• Health card upon regularization; opportunity to travel.

Posted today

Customer Marketing Strategy

Posted today

Job Description

DUTIES AND RESPONSIBILITIES

A. Develops Short-Term and Long-Term Business Plan for the Category

• Develops Category Review and Trade Category Plan.
• Develops trade marketing plan per channel to drive market share and value growth.
• Creates trade programs delivering sustainable sales volume growth.
• Steers distribution and merchandising relative to competitors.
• Fiscalizes Category Trade Promo Fund.
• Measures performance against objectives (volume, ROI, etc.).
• Qualifies promotions and recommends changes aligned with brand strategy and budget.

B. Co-manages with Promo Activations Manager

• Converts brand strategies into Sales Action Briefs.
• Sets annual initiatives calendar based on sales priorities.
• Oversees deployment of regional activations with the team.
• Ensures on-time and in-full execution of trade programs.
• Conducts post-promo evaluation and archiving.

C. Co-Leads with Marketing New Product/Promo Launches

• Co-develops launches, line extensions, and price changes with retailers/trade.
• Plans pipeline volumes, distribution, merchandising, and pricing standards.
• Develops new product trade programs to support field sales.
• Ensures speed to market and shares best practices with field sales.

D. Secure market intelligence on category landscape

• Conducts fieldwork (4x/month) to review competitive activities.
• Monitors pricing and trade margins.

Communication

A. Develops Superior Distribution, Merchandising, and Pricing Strategies nationwide

• Analyses trade dynamics to optimize distribution and pricing opportunities.
• Tracks competitive activities and translates into action plans for field sales.
• Reviews Nielsen/Kantar results and converts into actionable plans.

B. Administrative work

• Submit Category Monthly Letter for Retail; update Distribution targets.
• Deploy Monthly Canvass Packet/Sales Promo Workbook; process promo claims.

Authority

A. Approves Promo Work Plans specific to the category.

Functional knowledge/Skill requirements

• Bachelor’s in Business Management or related field.
• 2+ years in Trade/Brand Marketing; experience in distributor or key accounts is a plus.
• Training in Category Management and Post Promo Evaluation.
• Strong project management and communication skills.
• MS Office proficiency.

Posted today

Brand Management Internship

Posted today

Job Description

Looking for opportunities to grow in a global landscape. The internship offers ownership over projects and exposure to Brand Manager responsibilities for at least two months. You will work on brand strategy, marketing plans, and tactics driven by consumer, shopper, and customer insights.

As a Brand intern, you will:

• Receive a full P&G experience with responsibilities from Day 1.
• Work in a global environment with diverse teams.
• Receive competitive compensation for the duration of internship.
• Have the opportunity to become a full-time employee after completion.
• Receive coaching and mentorship in brand-building, sales, and leadership.
• Engage with real business challenges and solutions.
• Experience a dynamic, respectful work culture with flexibility.
• Meet senior executives through mid-point and final presentations.

Brand Management Associate

Location: Makati, National Capital Region

Posted today

Job Description

We are looking for a Brand Management Associate to join Toyota Motor Philippines Corporation in Makati. This role manages and coordinates marketing campaigns and branding activities across platforms including TV, radio, print, social media, and live events. You will monitor budgets and ensure adherence to brand guidelines.

Your responsibilities

• Create multichannel brand/product communication strategy.
• Work with agencies to plan campaigns.
• Ensure adherence to Toyota brand guidelines.
• Stage media and public engagement activities.
• Analyze media trends and values; manage advertising budget.
• Implement cost reduction measures.

Qualifications

• Bachelor’s in Business Administration/Marketing or related field.
• Detail-oriented, organized, good presentation skills, team player.

Senior Marketing Communications Strategy Officer

Posted today

Job Description

Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide.

We are looking for a Senior Marketing Communications Strategy Officer to join our Marketing and Strategy Team.

Key Responsibilities

• Develop comprehensive marketing plans to maximize event exposure, engagement, and attendance.
• Identify target audiences and produce promotional content and messaging strategy.
• Collaborate with the artist team to create on-brand materials.
• Drive KPIs for trade events and oversee the marketing process from strategy to execution.
• Benchmark global MICE technologies and trends.
• Provide creative direction to promotional materials.
• Develop strategic social media campaigns to drive event awareness and registrations.
• Identify opportunities and trends for content optimization and audience growth.
• Build relationships with associations and media partners.

Qualifications

• Bachelor’s or Master’s in Communications/Marketing/Business from a prominent university.
• 2+ years in brand management and social media marketing; healthcare exposure is a plus.
• Health card included; travel opportunity.

Posted today

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