Marketing Data Analyst

Posted today

Overview

As a Marketing Operations Database Analyst, you'll ensure clean and synchronized data across Marketo and Salesforce, support reporting and lead lifecycle tracking, and collaborate on improvements that enhance marketing automation, compliance, and campaign effectiveness.

Employment details

Employment type: Full-time

Shift: Night Shift

Work setup: Onsite, Makati or Pampanga

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Night differential pay to maximize your earnings
• Prime office location in Makati and Pampanga (Conveniently accessible by PUVs, with nearby restaurants and banks)
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Mentorship and exposure to global leaders and teams
• Diverse and supportive work environment

Qualifications

• 2+ years of hands-on experience in marketing operations, data analytics, or a related field
• Working knowledge of Marketo (certification a plus) and Salesforce CRM
• Familiarity with campaign reporting, attribution models, and B2B pipeline metrics
• Solid grasp of data hygiene, segmentation, and lead management best practices in a B2B environment
• Proficiency in Excel (pivot tables, lookups, formulas) and experience with analytics/BI tools such as Power BI, Tableau, or similar
• Strong problem-solving skills with keen attention to detail
• Excellent collaboration skills and ability to explain technical concepts to non-technical stakeholders
• Highly organized and capable of managing multiple projects and deadlines simultaneously
• Preferred Qualifications: Experience working with data enrichment tools (e.g., ZoomInfo, 6Sense); Familiarity with data attribution models (e.g., First-Touch, Last-Touch) and campaign influence models; Experience supporting external lead creation processes; Knowledge of marketing compliance and privacy regulations (e.g., CAN-SPAM, CPRA, HIPPA)

Your Daily Tasks

• Monitor and analyze the health of data between Marketo and Salesforce to ensure proper sync and data integrity
• Report on system performance, lead lifecycle, and attribution for data-informed marketing decisions
• Assist in implementing and optimizing lead scoring, segmentation, and lifecycle tracking
• Support the creation of marketing dashboards and reports in Marketo and other tools
• Maintain data hygiene and ensure compliance with marketing regulations
• Collaborate on automation, campaign execution, database imports, and performance improvements
• Help enforce compliance with data privacy standards (e.g., CAN-SPAM, CPRA, HIPPA)
• Contribute to the continuous optimization of the marketing technology stack, especially around Marketo and Salesforce

About the client

Our client is a leading software company dedicated to empowering nonprofits, foundations, and public sector organizations through technology. With a mission to accelerate social impact, they combine purpose-driven innovation with powerful data tools—making meaningful change measurable and scalable.

About Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Emapta is recognized as a Top 20 Dream Company for Filipinos in 2024, offering stability and opportunities. Your career can flourish here with competitive compensation, international clients, and a culture focused on collaboration and innovation. Apply now to be part of the #EmaptaEra.

Job Type: Full-time