Marketing Officer

4 weeks ago

Taguig, Philippines The Aivee Group Full time

Overview

The Marketing Officer is responsible for planning and overseeing the organization’s marketing initiatives to ensure the successful execution of campaigns and achievement of business goals. This role plays a vital part in boosting brand awareness, driving customer engagement, and supporting revenue growth through strategic marketing efforts across multiple platforms.

Responsibilities
  • Assist in the planning, execution, and monitoring of both digital and offline marketing campaigns to promote products, treatments, and events.
  • Collaborate with the creative team to produce engaging and on-brand marketing materials such as social media posts, email campaigns, brochures, and videos. Work collaboratively to grow the clinic’s customer database through quality service and word-of-mouth referrals.
  • Manage Aivee Skin’s social media accounts, respond to comments/inquiries, and ensure timely posting of content.
  • Coordinate promotional events, influencer collaborations, product launches, and seasonal activations in-clinic or online.
  • Conduct competitor analysis and customer insights to identify trends and marketing opportunities.
  • Monitor KPIs and campaign effectiveness, providing insights and recommendations for improvements.
  • Support partnership campaigns with influencers, media, and brand collaborators.
  • Align with clinic operations and frontliners to ensure consistent messaging and implementation of promotions across branches.
  • Performs other tasks that may be assigned either individually or as part of a committee.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • At least three (3) years of experience in a marketing role, preferably in the beauty, skincare, or wellness industry.
  • Solid understanding of marketing principles, brand management, and digital platforms.
  • Excellent written and verbal communication skills.
  • Proficient in social media management, Microsoft Office, and basic design tools (e.g., Canva).
  • Creative thinker with the ability to manage multiple projects in a fast-paced environment.
  • Familiarity with paid media, influencer marketing, or event planning.
  • Basic skills in Adobe Creative Suite or video editing apps.
  • Experience working in a clinic, aesthetic center, or luxury/lifestyle brand.
Openings
  • Marketing Officer (Open for Fresh Graduates) — Taguig, Makati, Manila, Pasay, Quezon City, Mandaluyong, National Capital Region, Philippines
  • Marketing Officer (Performance Analytics) — National Capital Region, Philippines
  • Trade Marketing Executive (Channel Strategy) — Quezon City and Pasig, National Capital Region, Philippines
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