Amazon PPC Specialist – 38800253765
3 days ago
Job Title: Amazon PPC Specialist Job Type: Full-time / Remote Work Hours: PST Job Overview: We’re helping a fast-growing eCommerce company in the sports equipment space find a highly specialized Amazon PPC Specialist to join their remote team. In this role, you will take full ownership of Amazon advertising campaigns—building and optimizing keyword-driven strategies, diving deep into data to uncover insights, and driving measurable growth across marketplaces. Responsibilities: Campaign Strategy and Management Develop, execute, and optimize Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and DSP campaigns. Implement keyword‑targeting strategies designed to capture and grow market share for specific, high‑priority search terms. Create detailed campaign structures, manage bid strategies, and execute A/B testing initiatives for continuous improvement. Dive deep into campaign performance — beyond surface‑level metrics — to refine targeting and positioning. Data Analysis and Insights Analyze campaign and keyword data comprehensively to identify patterns, opportunities, and threats. Present clear, insightful, and actionable reports that not only summarize performance but also tell the story behind the data. Maintain a disciplined approach to filtering and focusing on critical insights without getting overwhelmed by large data volumes. Provide weekly, monthly, and quarterly performance reviews, including tactical recommendations. Cross‑Functional Collaboration Work closely with marketing, creative, and product teams to align advertising initiatives with broader business objectives. Collaborate on product launch strategies and support lifecycle marketing campaigns with paid media. Budget and Bid Management Manage advertising budgets to ensure campaigns are efficient, scalable, and meet aggressive ROAS and TACOS targets. Proactively adjust bids and budgets to prioritize high‑opportunity keywords and maintain profitability. Market and Competitive Research Stay abreast of Amazon algorithm changes, advertising innovations, and competitive landscape shifts. Conduct detailed competitive analyses focused on keyword positioning, share of voice, and ad strategy evolution. Requirements 3+ years of dedicated Amazon Advertising experience (Seller Central and/or Vendor Central). Deep hands‑on experience with Amazon Ads Console, Helium 10, Jungle Scout, or similar analytics and PPC tools. Proven ability to build and scale keyword‑focused advertising strategies. Exceptional presentation skills: ability to synthesize complex data into compelling insights for internal stakeholders. Strong analytical skills with advanced proficiency in Excel or Google Sheets (pivot tables, VLOOKUP, complex data manipulation). In‑depth understanding of key Amazon PPC metrics (ACOS, TACOS, CTR, CPC, CVR, etc.). Must love PPC: this role is for someone passionate about paid advertising, who thrives on optimization, data analysis, and continuous campaign refinement. Highly organized with the ability to manage multiple product lines and priorities simultaneously. Preferred Qualifications Amazon Ads Certification(s). Experience managing campaigns across multiple marketplaces (e.g., Amazon US, Canada, UK, Europe). Background in consumer goods, sports equipment, or a related industry. #J-18808-Ljbffr
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