Marketing Specialist

4 weeks ago

Mandaluyong, Philippines Jacqui Food Corporation Full time

This Marketing Supervisor role coordinates marketing efforts for fast food and upscale food court brands to achieve company objectives by developing and implementing strategies. This role will be reporting to the Brand Manager, Marketing Manager, and Managing directors of the company. Must have at least 5 years of work experience in a consumer-based industry, preferably in Food and Beverage or Fast-moving consumer goods (FMCG).

KEY RESPONSIBILITIES
  • Brand Project Management: Manage end-to-end marketing projects from conception to completion, ensuring timely execution and alignment with overall goals.
  • Collaboration: Work closely with marketing team members and other departments, particularly the operations team, in the implementation of tactics and marketing programs.
  • Brand and Product Development: Identify the needs and wants of the market to create required products for assigned brands. In charge of maintaining the brand’s direction and mapping out a yearlong brand calendar.
  • Team Leadership: Supervise, train, and mentor colleagues within the marketing team.
  • Digital Marketing: Will work closely with the company’s digital marketing team in ensuring the brand efforts are communicated online and attend to customer concerns and feedback.
  • Brand management: Must have an in-depth understanding of the connection of the brands assigned to the consumer to enable sustainable brand growth and development.
  • Product Launch: Able to write communication materials and roll out product launches to operations teams.
  • Menu management: Work on the assigned brand’s product mix to identify slow- and fast-moving items. Must have a strong attention to detail in ensuring menu items are properly listed and priced.
  • Event Management: Oversee marketing concerns for store openings, including grand opening activations and brand relaunch.
  • Trade Marketing: Develop and execute trade marketing initiatives by coordinating with local store marketing point persons internally and externally.

Work Location: 500 Shaw, Mandaluyong City

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