Marketing Director

2 weeks ago

Manila, Philippines Doo Group Full time

Doo Group Manila, National Capital Region, Philippines

Marketing Director (CFD)

Role : Global Head of Marketing for the CFD brand, leading the group’s marketing strategy and execution with a strong focus on emerging markets and Belt & Road regions. The goal is to drive business growth through high-efficiency, cost-effective marketing models, rather than relying on large-scale advertising spend.

Responsibilities
  • Develop and implement global marketing strategies and annual plans aligned with the company’s business objectives.
  • Provide marketing campaign and collateral support for clients, partners, and sales teams, emphasizing high ROI, cost-effectiveness, and lean marketing.
  • Campaign Planning & Operations
    • Organize and execute online events for users and partners, such as live streams, digital promotions, and community engagement.
    • Plan and conduct offline activities, including seminars, roadshows, and client/partner meetups, to strengthen customer loyalty and brand influence.
  • Digitalization & User Experience Optimization
    • Oversee website, app, and CRM workflow design and optimization to ensure product experience aligns with local user habits.
    • Drive data-driven marketing operations, analyzing user behavior and market feedback to enhance conversion and retention rates.
    • Lead the creation and optimization of marketing content (copywriting, videos, KV, etc.), ensuring compliance with cultural and regulatory standards in different markets.
    • Provide the sales team and partners with high-quality, practical marketing materials and event support to improve conversion.
Qualifications
  • Bachelor’s degree or above in Marketing, Media, Finance, or related field preferred.
  • Fluent English (IELTS ≥7); strong cross-border communication and localization skills; Chinese language proficiency or in-depth China market experience is a plus.
  • 10+ years of marketing experience, with at least 5 years in financial derivatives (CFD, FX, FinTech, etc.).
  • Proven track record in new marketing channels such as social media, digital communities, and user growth.
  • Familiarity with emerging markets (especially Belt & Road regions) and their cultural/user behavior differences.
  • Strong brand building and strategic marketing capabilities, balancing global vision with local execution.
  • Excellent event planning and execution skills, integrating both online and offline resources.
  • Solid data analysis and market insight abilities, using numbers to drive growth.
  • Good design sense and content oversight, able to collaborate effectively with creative teams.
  • Experienced in building, nurturing, and managing cross-functional marketing teams of 30+ members.
  • Strong cross-department collaboration skills (sales, product, R&D) to support business growth.
Employment details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Marketing
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