Marketing Director

4 weeks ago


Metro Manila Philippines VINFAST Full time

Overview

Develop and lead overall marketing strategy to strengthen brand positioning and drive business growth.

Oversee brand management, communications, digital marketing, and product campaigns.

Analyze market trends, customer insights, and competitor activities to inform strategic decisions.

Manage marketing budget, ensuring high ROI across initiatives.

Lead, coach, and inspire the marketing team; foster collaboration across departments.

Represent the company in key external communications, media, and industry events.

Responsibilities
  • Develop and lead overall marketing strategy to strengthen brand positioning and drive business growth.
  • Oversee brand management, communications, digital marketing, and product campaigns.
  • Analyze market trends, customer insights, and competitor activities to inform strategic decisions.
  • Manage marketing budget, ensuring high ROI across initiatives.
  • Lead, coach, and inspire the marketing team; foster collaboration across departments.
  • Represent the company in key external communications, media, and industry events.
Requirements
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 12-15+ years of progressive marketing experience, with at least 5 years in a leadership role.
  • Proven success in brand strategy, digital marketing, trade marketing, and integrated campaigns.
  • Strong leadership, communication, and stakeholder management skills.
  • Strategic thinker with hands-on execution capability.
Benefits
  • Competitive executive compensation package with performance-based bonus.
  • Comprehensive health and insurance coverage.
  • Opportunities for career growth in a dynamic and innovative environment.
Details
  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Motor Vehicle Manufacturing
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