Marketing Specialist

4 weeks ago

Pasig, Philippines IT Group, Inc. Full time

The Marketing Specialist is responsible for supporting the Head of Marketing, and Regional Chief Marketing Officer; Regional Technology Manager in providing copy, content and administrative support: from lead database management and verification to marketing and promotional materials and event management, strategic management. He/She is tasked to implement strategic business plans to meet both principal and ITG targets. He or she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target. He or she must be able to multi-task and deliver multiple projects and requirements across the regional scope.

Product Strategy and Positioning
  • Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.
  • Develop a deep understanding of the target market and competitors to inform product positioning strategies.
  • Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities.
Go-to-Market Planning, Strategies and Execution
  • Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.
  • Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.
  • Execute data-driven marketing campaigns to generate demand and attract qualified leads.
  • Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.
  • Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.
  • Collaborate with sales teams to ensure lead nurturing and conversion, seamless product adoption and customer satisfaction.
  • Develop and execute strategies to upsell and cross-sell to existing customers.
Performance Measurement
  • Define key performance indicators (KPIs) for marketing initiatives and regularly assess performance against goals.
  • Implement tracking and analytics tools to measure the impact of marketing efforts on revenue.
  • Continuously optimize strategies based on performance data and market feedback.
Customer Engagement and Retention
  • Establish customer feedback mechanisms and gather insights to improve product offerings.
  • Collaborate with customer success teams to enhance customer satisfaction and retention.
Collaboration and Communication
  • Work closely with Practice Heads and sales teams to align marketing efforts with revenue goals and customer needs.
  • Communicate effectively with internal stakeholders, providing regular updates on marketing initiatives and results.
  • Collaborate with the broader marketing team to ensure consistency in brand messaging and image.
Qualifications
  • Bachelor’s degree in Marketing, Digital Media or Creative Design field
  • At least 1–3 years of relevant experience
  • Knowledge of CRM tools and other productivity tools
  • Strong verbal and written communication skills
  • Proficiency with creative tools (e.g., Photoshop, Adobe Illustrator, Canva)
  • Experience with marketing tools (e.g., Mailchimp, SurveyMonkey, Facebook and LinkedIn Analytics/Insights, LinkedIn Sales Navigator, Google Suite)
  • Social media savvy is a plus
  • Experience in Event Management
  • Experience in B2B is an advantage but not required
  • Experience collaborating with 3rd party vendors/suppliers
  • Able to work in Quezon City
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
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