Marketing Specialist

4 days ago

Pasig, Philippines IT Group, Inc. Full time

The Marketing Specialist is responsible for supporting the Head of Marketing, and Regional Chief Marketing Officer; Regional Technology Manager in providing copy, content and administrative support: from lead database management and verification to marketing and promotional materials and event management, strategic management. He/She is tasked to implement strategic business plans to meet both principal and ITG targets. He or she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target. He or she must be able to multi-task and deliver multiple projects and requirements across the regional scope.

Product Strategy and Positioning
  • Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.
  • Develop a deep understanding of the target market and competitors to inform product positioning strategies.
  • Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities.
Go-to-Market Planning, Strategies and Execution
  • Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.
  • Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.
  • Execute data-driven marketing campaigns to generate demand and attract qualified leads.
  • Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.
  • Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.
  • Collaborate with sales teams to ensure lead nurturing and conversion, seamless product adoption and customer satisfaction.
  • Develop and execute strategies to upsell and cross-sell to existing customers.
Performance Measurement
  • Define key performance indicators (KPIs) for marketing initiatives and regularly assess performance against goals.
  • Implement tracking and analytics tools to measure the impact of marketing efforts on revenue.
  • Continuously optimize strategies based on performance data and market feedback.
Customer Engagement and Retention
  • Establish customer feedback mechanisms and gather insights to improve product offerings.
  • Collaborate with customer success teams to enhance customer satisfaction and retention.
Collaboration and Communication
  • Work closely with Practice Heads and sales teams to align marketing efforts with revenue goals and customer needs.
  • Communicate effectively with internal stakeholders, providing regular updates on marketing initiatives and results.
  • Collaborate with the broader marketing team to ensure consistency in brand messaging and image.
Qualifications
  • Bachelor’s degree in Marketing, Digital Media or Creative Design field
  • At least 1–3 years of relevant experience
  • Knowledge of CRM tools and other productivity tools
  • Strong verbal and written communication skills
  • Proficiency with creative tools (e.g., Photoshop, Adobe Illustrator, Canva)
  • Experience with marketing tools (e.g., Mailchimp, SurveyMonkey, Facebook and LinkedIn Analytics/Insights, LinkedIn Sales Navigator, Google Suite)
  • Social media savvy is a plus
  • Experience in Event Management
  • Experience in B2B is an advantage but not required
  • Experience collaborating with 3rd party vendors/suppliers
  • Able to work in Quezon City
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
#J-18808-Ljbffr

  • Digital Marketing Account Manager

    4 days ago

    Pasig, Philippines Pronto Marketing Full time

    Join to apply for the Digital Marketing Account Manager role at Pronto Marketing About Pronto Marketing Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 100+...

  • Digital Marketing Account Manager

    2 weeks ago

    Pasig, National Capital Region, Philippines Pronto Marketing Full time

    Join to apply for the Digital Marketing Account Manager role at Pronto MarketingAbout Pronto MarketingPronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 100+ professionals...

  • Digital Marketing Account Manager

    2 weeks ago

    Pasig, National Capital Region, Philippines Pronto Marketing Full time $104,000 - $130,878 per year

    Company DescriptionPronto Marketingis a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States.Founded in 2008 in Thailand, we have a team of 100+ professionals comprising everything from developers, designers, copywriters to project managers, SEO...

  • Digital Marketing Account Manager

    2 weeks ago

    Pasig, National Capital Region, Philippines Pronto Marketing Full time $70,000 - $120,000 per year

    Company Description Pronto Marketing is a full-service WordPress agency providing website support and digital marketing services to over 1,000 small businesses around the world, primarily in the United States. Founded in 2008 in Thailand, we have a team of 100+ professionals comprising everything from developers, designers, copywriters to project managers,...

  • Retail Marketing Specialist

    1 week ago

    Pasig, National Capital Region, Philippines beBeeMarketer Full time ₱400,000 - ₱800,000

    Job DescriptionThis role supports the execution of retail marketing initiatives, ensuring brand consistency across all retail channels, and driving sales through innovative marketing strategies.The Retail Marketing Specialist will develop and execute retail marketing campaigns to support product launches, seasonal promotions, and brand...

  • Marketing Support Specialist

    1 week ago

    Pasig, National Capital Region, Philippines beBeeMarketing Full time $25,000 - $35,000

    Marketing Support SpecialistWe are seeking an experienced Marketing Support Specialist to assist in the coordination of marketing projects, ensuring timely completion and accurate tracking of deliverables. This role is ideal for a detail-oriented individual with excellent organizational skills and a strong ability to communicate effectively.

  • Email Marketing Specialist

    4 days ago

    Pasig, Philippines 2X Full time

    Email Marketing Specialist (Marketing Operations) 2X Pasig, National Capital Region, Philippines Join or sign in to find your next job Join to apply for the Email Marketing Specialist (Marketing Operations) role at 2X Email Marketing Specialist (Marketing Operations) 2X Pasig, National Capital Region, Philippines Join to apply for the Email Marketing...

  • Marketing Specialist

    5 days ago

    Pasig, National Capital Region, Philippines TOPLC Biomedical, Inc. Full time ₱400,000 - ₱600,000 per year

    Job Description:We are looking for a Marketing Specialist who can create engaging video content from start to finish. The role involves writing scripts, filming content, and editing videos using CapCut for social media ads and campaigns. You'll work closely with our team to produce creative, high-converting marketing materials that align with brand goals....

  • Senior Marketing Operations Specialist

    2 weeks ago

    Pasig, National Capital Region, Philippines 2X Full time $104,000 - $130,878 per year

    Group Company:2X PhilippinesDesignation:Senior Marketing Operations SpecialistOffice Location:Ortigas East Pasig (Office)Position description:As a Senior Marketing Operations Specialist with 2X, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes to support marketing teams in...

  • Senior Marketing Specialist

    2 weeks ago

    Pasig, National Capital Region, Philippines MCN Business Process Outsourcing Service Corp Full time ₱70,000 - ₱150,000 per year

    JOB TITLE: Senior Marketing SpecialistWORK SETUP: Onsite – Ortigas, Pasig CitySALARY RANGE:Mid-Level Web3/Gaming Marketer ₱70,000 – ₱100, Strong marketing skills, limited leadership or global campaign scopeSenior Marketing Specialist ₱100,000 – ₱150, With strong crypto/gaming campaign experience and influencer/KOL managementOVERVIEWWe are...