Campaign Marketing Manager | HYBRID

4 weeks ago

Makati, Philippines PurpleBug, Inc - Marketing Technology Company Full time

The role encompasses end‑to‑end campaign strategy, execution, client engagement, performance analysis, and leadership. Campaign Development and Strategy Develop integrated marketing strategies and campaigns tailored to client needs and objectives. Conduct market research and competitor analysis to inform campaign planning. Create campaign briefs and oversee creative concept development. Execution and Management Plan, execute, and monitor multi‑channel campaigns, including digital ads, social media, e‑mail, events, and influencer collaborations. Coordinate with creative, content, and media teams to ensure campaign elements align with objectives. Manage campaign timelines, budgets, and resources effectively. Client and Stakeholder Engagement Serve as the main point of contact for clients, ensuring clear communication and alignment on campaign goals. Present campaign proposals, reports, and insights to internal and external stakeholders. Performance Analysis and Reporting Use analytics tools to track campaign performance across channels. Provide actionable insights and recommendations to optimize campaign effectiveness. Prepare comprehensive reports on ROI, KPIs, and other success metrics. Team Leadership and Collaboration Mentor and guide junior team members, fostering professional growth. Collaborate with cross‑functional teams, including sales, creative, tech, and customer support, to deliver cohesive campaigns. Education and Experience Bachelor's degree in Marketing, Business Administration, or a related field. At least 5 years of experience in campaign management, marketing strategy, or a similar role. Skills Ability to develop innovative, data‑driven marketing strategies that align with client objectives. Expertise in managing complex, multi‑channel campaigns with a focus on execution, timelines, and budgets. Advanced knowledge of platforms like Meta, Google, TikTok, and LinkedIn, and their respective advertising tools. Ability to interpret data, derive actionable insights, and optimize campaign performance using analytics tools. Exceptional verbal and written communication abilities for client engagement, presentations, and team collaboration. Seniority Level Executive Employment Type Full‑time Job Function Marketing, Public Relations, and Advertising Industries: IT Services and IT Consulting #J-18808-Ljbffr

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