LinkedIn DM and Email Marketing Specialist

Overview

MOVE Your Business is proud to represent our client, a founder-led advisory firm that helps entrepreneurs prepare, execute, and maximize the value of their business exits. They offer a transparent, end-to-end process designed to align with founders’ goals. Their tailored approach combines strategic preparation, curated buyer networks, and post-exit planning to ensure lasting impact. Built by founders for founders, they deliver both expertise and empathy throughout the exit journey.

On behalf of our client, we are seeking a detail-oriented and results-driven LinkedIn DM and Email Marketing Specialist to support our client’s pipeline growth. The ideal candidate will be responsible for engaging EO/YPO/Vistage targets through personalized LinkedIn DMs, executing warm email marketing campaigns, and ensuring data accuracy and inbox health. This role requires excellent communication skills, strong attention to detail, and proven experience in outbound prospecting and email marketing.

• Competitive salary
• Strong support system
• Health benefit ($30/month)
• No computer activity monitoring
• Training materials for upskilling provided
• Paid holiday leaves (depending on the holidays that the client observes)
• Paid sick leaves (sick leave convertible to cash if perfect attendance)
• Paid planned leaves
• Internet Allowance ($25/month)

• LinkedIn Outreach
  • Send approximately 50 personalized DMs per day from assigned profiles.
  • Track all touches and replies in a centralized tracker.
  • Achieve a minimum of 1,000 DMs per month with at least a 10% reply rate.

• Inbox Management & Follow-Up
  • Triage incoming replies and prioritize hot leads.
  • Book Exit Assessment calls or escalate leads to the founders.
  • Maintain less than a 24-hour first response time.

• Email Marketing & Campaign Support
  • Plan, prepare, and send warm email follow-ups using GMass or similar tools.
  • Personalize emails with correct merge fields to ensure relevance.
  • Run A/B testing on subject lines and content to improve open and click-through rates.
  • Monitor deliverability and maintain spam flag rate below 0.3%.
  • Ensure compliance with email marketing best practices and deliverability hygiene.

• List Hygiene & Data Enrichment
  • Verify lead data accuracy in Apollo.io (titles, company size, peer-group membership).
  • Flag and clean inaccurate data to keep hard-bounce rates under 5%.

• Ad Hoc Tasks
  • Assist with additional marketing, sales, or administrative projects as needed.
  • Support special campaigns or outreach efforts outside of the standard scope.
  • Provide data or reporting support upon request.

• 1-2 years of experience in LinkedIn outbound prospecting, lead generation, or SDR roles.
• Minimum 1 year of experience in email marketing or campaign execution.
• Excellent written English, with the ability to mirror the founders tone and style.
• Strong organizational skills with high attention to detail.
• Proficiency in using spreadsheets (Google Sheets or Excel) for tracking touchpoints and outcomes.
• Basic understanding of email deliverability and inbox health (warm-ups, throttles, SPF/DKIM basics).
• Comfortable using tools like LinkedIn Sales Navigator, GMass, Apollo.io, Slack, and Loom.
• Ability to work within PST hours (9:00 AM 2:00 PM).

• Familiarity with EO, YPO, and Vistage audiences.
• Experience with CRM or automation tools such as Zapier or HubSpot.
• Prior experience in B2B lead generation targeting executive-level decision makers.

Part-Time (20 hours per week)

Monday through Friday 9 AM - 2 PM Pacific Time

$350 + $55 Allowance per month

MOVE Your Business is an outsourcing company based in Southern California, dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful, long-term opportunities for our team members. As a fast-growing player in the outsourcing space, we’re committed to building partnerships that drive success and to fostering a supportive, inclusive environment where our people can thrive and grow with us