Area Marketing Head

1 week ago

Baguio, Philippines SM Supermalls Full time

To conceptualize and strategize on different marketing ideas to provide the family fun experience that makes every day better, and to ensure all implemented activations drive foot traffic, vehicle count, and mall sales through cost‑effective campaigns for all handled regions. DUTIES & RESPONSIBILITIES Strategic Direction Innovate and research new trends and fun technology for marketing. Recommend innovative marketing ideas based on research conducted. Events Management Conceptualize yearly marketing events covering market study, competition scan, SWOT analysis, business considerations, performance status, review, and objectives. Innovate and research new trends and fun technology for marketing. Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan. Analyze customer feedback and trends, market analysis, and marketing best practices to build successful strategies. Advertising Identify effectiveness and impact of current marketing strategies with tracking and analysis, and optimize accordingly. Create communication plan for the year/project. Conceptualize innovative advertising ideas each year to improve advertising strategies. Construct road map for ads and promos. Sponsorship & Partnerships Establish partnerships with tenants, brands and third‑party organizers/groups, creative teams, internal stakeholders, and external agencies and vendors. Analyze potential strategic partner relationships for marketing. Compliance & Documentation Plan and strategize marketing plans in accordance with the law. Ensure that marketing documents are accurate and compliant with the law. Employment Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing, Strategy/Planning, and Project Management Location: Baguio City, Cordillera Admin Region, Philippines Referrals increase your chances of interviewing at SM Supermalls by 2x. Get notified about new Head of Marketing jobs in Baguio City, Cordillera Admin Region, Philippines. #J-18808-Ljbffr

  • Area Marketing Head

    1 week ago

    Baguio, Philippines SM Supermalls Full time

    To conceptualize and strategize on different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for all handled regions. DUTIES & RESPONSIBILITIES Strategic Direction Innovate and Research on...

  • Regional Marketing Head

    3 weeks ago

    Baguio, Philippines SM Supermalls Full time

    Regional Marketing Head Job Description To support on the conceptualization and to ensure proper implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for all handled...

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