regional marketing head

4 days ago

Baguio City Cordillera Admin Region, Philippines SM Supermalls Full time ₱1,200,000 - ₱3,600,000 per year


We're Hiring | Regional Marketing Head – SM City Baguio

The
SM City Baguio Corporate Team
is looking for a results-driven and strategic
Regional Marketing Head
to lead and oversee marketing operations across Northern Luzon.

This role is key in shaping and executing innovative marketing campaigns and activations that deliver the
family fun experience that makes every day better
, while driving
foot traffic, vehicle count, and mall sales
through cost-effective, high-impact initiatives.

You will be responsible for the marketing direction and performance of
six SM malls
:
SM City Baguio, SM City Laoag, SM City La Union, SM City Rosales, SM City Urdaneta Central, and SM Center Dagupan.

Key Responsibilities:

Strategic Direction

  • Support the Marketing Division Head in developing innovative strategies and identifying emerging trends and technologies relevant to mall marketing.
  • Prepare comprehensive reports and presentations based on research and insights to guide marketing direction.

Events Management

  • Plan and oversee the implementation of promotional events, seasonal campaigns, and major projects such as mall openings, CSR activities, and 3-Day Sales.
  • Ensure all activations align with the SM brand promise and enhance the overall mall experience.

Sponsorships & Partnerships

  • Establish and strengthen partnerships with tenants, brands, and community organizations.
  • Collaborate with creative teams, internal stakeholders, and external agencies to deliver integrated marketing campaigns.

Advertising & Communication

  • Lead the implementation of communication plans across multiple platforms, from creatives and visuals to installation of collaterals and digital promotions.

Compliance & Documentation

  • Ensure all marketing initiatives comply with company policies and relevant laws, maintaining high standards of quality and consistency.

Qualifications:

  • Graduate of
    Marketing, Mass Communication, Advertising, Management
    , or any related course.
  • At least
    8 years of managerial experience
    in
    Marketing, Events Management, or Advertising
    .
  • Proven experience in
    strategic planning, campaign management, and stakeholder relations
    .
  • Strong communication, analytical, and presentation skills.
  • Proficient in
    MS Office, Keynote
    , and basic
    photo/video editing tools (e.g., Photoshop, Canva)
    .
  • Must be willing to be assigned
    on-site at SM City Baguio
    and handle multiple malls in the region.


Why Join Us:

  • Be part of one of the
    most trusted and established organizations
    in the country.
  • Lead impactful, creative, and community-driven marketing initiatives across Northern Luzon.
  • Collaborate with a
    dynamic and forward-thinking marketing team
    committed to innovation and excellence.


How to Apply:

  • Send your resume to

    with the subject line
    "Regional Marketing Head – SM City Baguio."
SMCareers #MarketingJobs #RegionalMarketing #LeadershipRole #WeAreHiring #SMCityBaguio #CorporateCareers #JoinTheTeam

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