Email Marketing Content Creator

3 weeks ago

Angeles, Philippines Digital Planners Corporation Full time

Overview

Work Setup: Onsite in Angeles City, Pampanga

Work Shift: Night Shift (US Timezone) | Monday to Friday

We are seeking a creative and detail-oriented Email Marketing Content Writer to join our dynamic marketing team. In this role, you will be responsible for creating engaging, persuasive, and high-converting email copy for our email marketing campaigns. Your content will help drive brand awareness, customer engagement, and sales, while maintaining our brand voice across all communication.

Key Responsibilities
  • Email Campaign Creation: Write compelling and engaging email copy for various types of campaigns, including promotional emails, newsletters, product launches, seasonal campaigns, and customer retention initiatives.
  • Content Strategy Alignment: Work closely with the marketing team to develop content strategies for email marketing that align with overall business goals and target audience interests.
  • Audience Segmentation: Craft personalized email content tailored to different customer segments, improving engagement and conversion rates.
  • A/B Testing: Collaborate with the marketing team to plan, create, and execute A/B tests on subject lines, copy, and design elements to optimize email performance.
  • Performance Analysis: Track and analyze the performance of email campaigns, using metrics such as open rates, click-through rates, conversion rates, and customer feedback to refine future content.
  • Collaboration: Work with designers, product teams, and other stakeholders to ensure cohesive email designs and messaging.
  • Copy Editing & Proofreading: Review and proofread email content to ensure accuracy, consistency, and brand tone.
  • Stay Current: Stay up to date with email marketing best practices, industry trends, and emerging technologies to continuously improve email campaign effectiveness.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field
  • Proven 5 to 7 years of experience in outbound sales, business development, or a similar role.
  • Has experience with Dashclicks
  • Excellent written communication skills with the ability to craft clear, persuasive, and engaging copy.
  • Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact) and marketing automation tools.
  • Experience with A/B testing, email analytics, and optimizing email campaigns for better performance.
  • Strong attention to detail, with excellent proofreading and editing skills.
  • Ability to work independently and as part of a team to meet deadlines and project goals.
  • Basic knowledge of HTML and CSS for email formatting (optional but preferred).
  • Familiarity with SEO best practices and how they apply to email marketing (optional but preferred).
  • A passion for storytelling and delivering value through creative content.
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