Marketing Specialist

5 days ago

Quezon City, Philippines RELX Full time

Overview

The Marketing Specialist is expected to rapidly develop a strong understanding of the legal industry, Law360’s core market segments, and the full suite of Law360 products and services. Working under the guidance of Senior Marketing Analysts on the Market Research team, this individual plays a key role in campaign execution by conducting research and verification of client data to ensure accuracy and relevance. This position supports sales enablement by fulfilling requests that assist retention representatives in their renewal outreach and upsell efforts. In addition to these responsibilities, the specialist develops and manages retention-focused campaigns across email, newsletters, and content marketing channels. The role also involves enhancing the customer experience, driving product usage, and creating marketing collateral and content pieces that build long-term value and engagement while leveraging internal and external sources as well as innovative AI tools.

Accountabilities
  • Conduct research and verification of client data to ensure accuracy and relevance for campaign execution.
  • Support sales enablement by fulfilling requests that assist retention representatives with outreach and upsell efforts.
  • Maintain timely and accurate updates to client databases and internal systems.
  • Validate and update organization, contact, and account information across custom in-house platforms.
  • Ensure clients receive the correct newsletters they are subscribed to, enhancing customer experience and perceived value.
  • Understand and apply knowledge of the unique features and benefits of Law360 products and services.
  • Assist in the development and targeting of newsletters and content marketing campaigns.
  • Contribute to creative marketing initiatives that support retention strategies.
  • Develop and manage retention-focused campaigns across email, newsletters, and content marketing channels.
  • Create marketing collateral and content pieces that build long-term customer engagement and drive product usage.
Qualifications
  • Bachelor’s Degree holder
  • Minimum of 1 year experience in Marketing Data Research or Data Management.
  • (Recommended not required) Demonstrates foundational knowledge of retention marketing principles, campaign strategy, and customer lifecycle engagement.
  • Conducts in-depth quantitative analysis of consumer databases and external data sources to uncover actionable insights into customer behavior, usage patterns, and content preferences.
  • Ensures the integrity and completeness of marketing data through rigorous research and analysis, enabling accurate performance tracking and optimization.
  • Must be in current role for at least 1 year
  • Must not have received any Disciplinary Action within the past 12 months
  • Must not have any Attendance and Punctuality issues in the past 12 months
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Technology, Information and Media
#J-18808-Ljbffr

  • Marketing Specialist

    5 days ago

    Cebu City, Philippines Marketing Campaign Services Breakthrough Full time

    Overview We are looking for a Marketing Specialist to help plan and execute marketing campaigns, increase brand awareness, and drive customer engagement. Responsibilities Create and manage marketing campaigns across digital platforms. Analyze data and market trends to improve strategies. Collaborate with teams to ensure consistent messaging. Track campaign...

  • Marketing Specialist

    2 days ago

    Quezon City, National Capital Region, Philippines TPR Medical Distributor Full time ₱240,000 per year

    QUALIFICATIONS:Strong writing skillsData analyticsSocial media skillsEmail Marketing SpecialistAI SpecialistsKnowledge in Microsoft Office, PPC,SEO and SEMSkills in Graphic DesignJOB DESCRIPTION:Responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.Enhance brand awareness within the...

  • Marketing Specialist

    6 days ago

    Quezon City, National Capital Region, Philippines Wesfame Inc. Full time ₱800,000 - ₱1,200,000 per year

    A marketing specialist develops and implements marketing strategies and campaigns to promote products or services, drive brand visibility, and engage target audiences. They are responsible for understanding customer needs, analyzing market trends, and tracking campaign performance to optimize marketing efforts.Key Responsibilities:Developing Marketing...

  • Merchandising specialist

    7 days ago

    Quezon City, Philippines CLC MARKETING VENTURES CORP. Full time

    MERCHANDISING SPECIALIST Job summary: The merchandising specialist is responsible for the achievement of the department’s operational objectives with respect to Merchandising, Product Sourcing and Development, and coordination in relation to the importation of merchandise requirements. Job responsibilities: Importation & Negotiations: • Communicates and...

  • Marketing Specialist

    1 week ago

    Quezon City, National Capital Region, Philippines ANC Group of companies - Ford Quezon Ave Full time $104,000 - $130,878 per year

    Job SummaryThe Marketing Specialist will support the Marketing Manager in planning, implementing, and monitoring marketing campaigns and activities across the company's network of dealerships. The role focuses on execution, digital presence, events coordination, and performance tracking to ensure alignment with the overall marketing strategy.Key...

  • Sales and Marketing Specialist

    5 days ago

    Cebu City, Philippines LICERA Growth Marketing Group Full time

    A Sales & Marketing Specialist is typically responsible for a broader range of activities that encompass both sales and marketing functions. They are involved in developing and executing marketing strategies, conducting market research, creating marketing materials, managing campaigns, and coordinating promotional activities. In addition to marketing...

  • Digital Marketing Specialist

    6 days ago

    Quezon City, National Capital Region, Philippines Wilking Global Inc. Full time ₱600,000 - ₱1,200,000 per year

    Company DescriptionWe are committed to growth, forging partnerships, developing products and brands. We don't just sell and distribute, we elevate every brand we touch. We beleive in going digital to sell and deliver faster, smarter, and beyond borders."Role DescriptionThis is a full-time hybrid role for a Digital Marketing Specialist located in Metro Manila...

  • Sales And Marketing Specialist

    2 days ago

    Quezon City, National Capital Region, Philippines ArtJohnley Enterprises Full time ₱800,000 - ₱1,200,000 per year

    Company DescriptionEstablished in 2018, ArtJohnley Enterprises is a premier provider of a broad range of products and services tailored to meet the operational needs of businesses in the Philippines. With offerings that include computer hardware, software, office supplies, security systems, and construction materials, they serve businesses of all sizes....

  • Digital Marketing Specialist

    5 days ago

    Quezon City, Philippines Artmeet - Creative Jobs & Network Full time

    Join to apply for the Digital Marketing Specialist role at Artmeet - Creative Jobs & Network 6 days ago Be among the first 25 applicants Join to apply for the Digital Marketing Specialist role at Artmeet - Creative Jobs & Network Manages the company's online presence, including website and social media Creates digital marketing campaigns to generate...

  • Trade Marketing Specialist

    5 days ago

    Quezon City, Philippines McAsia Foodtrade Corporation Full time

    JOB DESCRIPTION OVERVIEW: The Trade Marketing Specialist is responsible for developing and executing the trade marketing strategies of the Brand to achieve defined business objectives (KPIs) and ensuring the proper development, execution, and benchmarking of all programs designed while focusing on distribution, display, promotion, and price to increase...