Digital Analyst

Overview The Analyst is responsible for gathering, analyzing, and synthesizing data related to digital marketing efforts. They provide actionable insights to drive marketing strategies and optimize campaign performance, staying up-to-date with industry trends, technologies, and best practices. Responsibilities Data Analysis and Interpretation Conduct in-depth analysis of marketing data, including website traffic, user behavior, campaign performance, and customer demographics. Interpret data to extract actionable insights that inform marketing strategies and tactics. Develop and maintain reporting dashboards and provide regular performance updates to stakeholders. Market Research and Trend Analysis Stay updated on industry trends, competitor activities, and emerging technologies. Conduct market research to identify new opportunities and consumer behaviors. Analyze market trends and provide recommendations for adapting strategies to meet evolving market demands. Campaign Optimization and Performance Tracking Monitor and optimize digital marketing campaigns based on performance metrics and KPIs. Identify areas for improvement and provide recommendations to enhance campaign effectiveness. Collaborate with cross-functional teams to implement changes and improvements. Customer Behavior and Persona Development Analyze customer behavior data to create detailed buyer personas. Provide insights on customer preferences, pain points, and behaviors to inform marketing strategies. Assist in tailoring campaigns to specific customer segments for improved targeting. We Are Looking For Someone Who Has expertise in data analysis, including proficiency in tools like Google Analytics, Microsoft Excel, Google Sheets, Tableau, Power BI, CRM systems, and other analytics platforms. Is proficient in marketing automation software, A/B testing, and digital advertising platforms. Is strong in critical thinking, problem-solving, and attention to detail. Has familiarity with SEO, SEM, social media, and content marketing strategies. Is excellent in written and verbal communication, with experience in presenting insights and recommendations. Is excellent in project management and time management skills with the ability to prioritize and meet deadlines. Has effective negotiation skills and resource management. Has planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously. Has excellent communication skills with experience in presenting thoughts, ideas, and data. Has proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides). Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships while being customer-centric. Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to improve outcomes. Is able to lead change and adapt to changing business needs, shifting priorities, and new technologies; demonstrates innovation-oriented, creative problem-solving to identify opportunities. Has a commitment to integrity, ethical standards, and strong personal and professional values. Has an entrepreneurial spirit to drive results, take calculated risks, and seek out new ideas. Has a reputation for trust and reliability with a track record of delivering results. Qualifications Bachelor’s degree in Marketing, Business Analytics, or related field. At least 3-5 years of experience in data analysis or a similar position in the digital marketing industry. Proven track record in driving marketing insights and optimizing campaign performance. #J-18808-Ljbffr