Senior Digital Marketing Manager

4 weeks ago

Philippines Expedite Commerce Full time

Overview

ReThem is seeking a results-driven Senior Digital Marketing Manager to lead the strategy, execution, and performance tracking of its media buying and SEO initiatives. This role is perfect for a seasoned digital marketer with deep B2B experience, a passion for performance analytics, and a proven track record in scaling digital channels. You'll work at the intersection of data, content, and growth — managing end-to-end SEO optimization and media buying performance while ensuring everything is measured, automated, and continuously optimized for ROI.

Responsibilities SEO & Organic Growth
  • Lead technical and strategic SEO audits, including site health, crawlability, page speed, and schema optimization
  • Own on-page SEO across content, metadata, keyword mapping, and internal linking
  • Oversee backlink acquisition and outreach strategies to build high-authority domain profiles
  • Optimize visibility and performance of ReThem's digital properties in search engines (Google, Bing, etc.)
  • Monitor search rankings and traffic behavior using tools like SEMrush, Google Search Console, and Analytics
Media Buying & Paid Campaigns
  • Plan and execute paid media campaigns on platforms like LinkedIn, Google Ads, Taboola, and industry-specific networks (e.g., G2, Capterra, Gartner, Software Advice)
  • Track media spend, impressions, CTRs, and conversion rates with clear attribution frameworks
  • Partner with sales to optimize paid campaigns for lead quality and lifecycle velocity
  • Implement A/B and multivariate testing for ad creatives, targeting, and landing pages
Performance Tracking & Reporting
  • Develop real-time dashboards in Google Looker (Data Studio) to monitor SEO KPIs, ad spend efficiency, and lead funnel progression
  • Set up and maintain conversion tracking via Google Tag Manager, UTM frameworks, and CRM integrations
  • Analyze campaign data to recommend scalable improvements and identify growth levers
Core Tools & Technologies
  • SEO & Analytics: SEMrush, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager
  • Ad Platforms: Google Ads, LinkedIn Ads, Taboola, Facebook Ads, Capterra, G2
  • Marketing Automation & CRM: HubSpot, Pardot, Salesforce, Zoho CRM, Keap (InfusionSoft), Zapier, GoHighLevel, WordPress
  • Tracking & Reporting: Google Data Studio (Looker), Google Tag Manager, UTM protocols
  • Project Collaboration: Trello, Slack, Jira, Miro
Requirements Qualifications
  • 5+ years of experience managing full-funnel digital marketing programs with strong SEO and media buying ownership
  • Demonstrated success in driving B2B lead generation through paid channels and organic visibility
  • Strong grasp of digital measurement, attribution modeling, and CRO tactics
  • Ability to translate complex performance data into actionable insights for stakeholders
  • Experience in startup or high-growth environments preferred
What You Bring to ReThem
  • A hybrid approach to strategy + execution, comfortable toggling between CMO-level insights and hands-on optimization
  • A data-first mentality with a keen eye on performance metrics, dashboards, and incremental wins
  • Passion for storytelling through metrics — connecting media buying and SEO efforts to business results
  • Comfort navigating ambiguity and prioritizing impact in a fast-evolving digital ecosystem
Benefits Why Join Us
  • Flexible remote schedule with real ownership over your work
  • Be part of a company transforming billing and commerce with AI
  • Work cross-functionally in a fast-paced, high-growth environment
  • Contribute to operational excellence and scalable processes
Desired Work Timings

7am EST to 4pm EST (flexible)

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