Email Content, Marketing

2 weeks ago


Taguig, Philippines Unifin, Inc. Full time

About Us At UNIFIN Inc., we are a leading collection agency dedicated to providing innovative, compliant, and customer-focused debt recovery solutions. Our commitment to leveraging technology sets us apart in the industry. About the Role We’re looking for a creative and data-driven specialist to lead our email content and campaign strategy. You’ll design customer journeys that move recipients from first contact → engagement → payment → resolution , using empathetic and compliant messaging that feels human — never spammy or robotic. This role blends creative copywriting, behavioral strategy, and performance optimization — perfect for someone who understands how to engage, persuade, and convert through email. Key Responsibilities Develop tone-based messaging (empathetic, firm, reminder, reactivation, apology, etc.) based on customer profile and account status. Write multi-stage email sequences: initial outreach, reminders, final notices, confirmations, and post-payment follow-ups. Build automated email funnels and drip campaigns mapped to each stage of the customer lifecycle. Segment audiences by behavior, payment history, and account age; personalize content using dynamic variables. Launch and optimize campaigns on platforms such as MailWiz, SendGrid, Mailgun, Customer.io, Klaviyo, or HubSpot. Run A/B tests and analyze engagement metrics (opens, clicks, payments) to refine messaging and timing. Ensure compliance with FDCPA, Reg F, and CAN-SPAM; coordinate cadence and deliverability with technical teams. Qualifications 4+ years in email marketing, lifecycle automation, or outbound engagement. Strong copywriting skills with tone control for sensitive or regulated communications. Experience designing behavioral journeys and automated campaigns. Data-driven mindset with hands‑on experience using at least one major email platform. Background in finance, collections, retention, or subscription‑based engagement is a plus. When you join UNIFIN, you do more than joining a company. You become part of a talented team and self‑driven individuals dedicated to bringing success to the Company and their lives. Do you think you fit all of this? Click the apply button now #J-18808-Ljbffr


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