Content Marketing Manager
3 weeks ago
Responsibilities
- Develop a content marketing strategy and drive content development projects for a life sciences market segment within QIAGEN, e.g. Sample Isolation, Automation.
- Work closely with Global Business Teams and QIAmarketing Agency to define insights into the customer mindset, the customer journey, and the content they interact with and value.
- Collaborate with marketing colleagues to articulate key messages and authentic narratives, and with subject matter experts to communicate technical information and visualize data.
- Deliver high-impact, digital-first content that meets brand and campaign objectives.
- Prioritize, plan and manage multiple content development projects simultaneously according to deadlines.
- Manage resources and review content produced by a network of writers, designers and media production specialists.
- Communicate effectively and ensure alignment between stakeholders.
- Leverage analytics and customer insights to develop new content marketing strategies.
- Demonstrated competency in product messaging and content marketing strategies for life sciences or healthcare markets.
- A solid understanding of molecular biology principles, and the technologies that underpin QIAGEN solutions.
- Proven ability to write clear and concise technical texts, and imaginative and persuasive marketing texts, preferably with a storytelling approach.
- Knowledge of online content management systems an advantage.
- Enthusiastic and self-motivated with a strong business focus.
- Excellent writing skills, with expert grasp of spelling, grammar, and a keen sense for word choice, sentence fluency and style.
- Strong oral and written communication skills, and interpersonal skills necessary to lead projects involving a diverse and internationally based team.
- Highly organized and comfortable working in fast-paced, deadline-driven environments.
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