Content Marketing Manager

1 week ago

Taguig, Philippines Asia Peopleworks Inc. Full time

Responsibilities Develop a content marketing strategy and drive content development projects for a life sciences market segment within QIAGEN, e.g. Sample Isolation, Automation. Work closely with Global Business Teams and QIAmarketing Agency to define insights into the customer mindset, the customer journey, and the content they interact with and value. Collaborate with marketing colleagues to articulate key messages and authentic narratives, and with subject matter experts to communicate technical information and visualize data. Deliver high-impact, digital-first content that meets brand and campaign objectives. Prioritize, plan and manage multiple content development projects simultaneously according to deadlines. Manage resources and review content produced by a network of writers, designers and media production specialists. Communicate effectively and ensure alignment between stakeholders. Leverage analytics and customer insights to develop new content marketing strategies. Qualifications Demonstrated competency in product messaging and content marketing strategies for life sciences or healthcare markets. A solid understanding of molecular biology principles, and the technologies that underpin QIAGEN solutions. Proven ability to write clear and concise technical texts, and imaginative and persuasive marketing texts, preferably with a storytelling approach. Knowledge of online content management systems an advantage. Enthusiastic and self-motivated with a strong business focus. Excellent writing skills, with expert grasp of spelling, grammar, and a keen sense for word choice, sentence fluency and style. Strong oral and written communication skills, and interpersonal skills necessary to lead projects involving a diverse and internationally based team. Highly organized and comfortable working in fast-paced, deadline-driven environments. #J-18808-Ljbffr

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