Marketing Communications Manager

3 weeks ago

Eastern Visayas Philippines Monroe Consulting Group Full time

Job summary

The Communications Manager plays a critical role in shaping and safeguarding the Asian Institute of Management's institutional reputation through strategic communication, thought leadership, and content-driven engagement. The role leads the execution of internal and external communication strategies that reinforce the Institute's brand, mission, and institutional priorities. Working closely with the Marketing Director, this role ensures that every piece of communication, from press releases and speeches to website content and internal announcements, upholds the Institute's credibility, values, and strategic goals.

Key job responsibilities
  • Implementation of communications strategy to support marketing and recruitment
  • Owns the strategic content planning for the institute's social media channels. Develops editorial calendars, oversees post copy development, and ensures integration of PR, institutional messaging, and brand storytelling across platforms in coordination with the Marketing team.
  • Manages a team of writers responsible for PR articles, speeches, web content, and marketing materials. Ensures all outputs meet high standards in tone, accuracy, brand voice, and that deadlines are consistently met.
  • Leads the planning and execution of institution-wide events, launches, and activations that reinforce brand presence and support strategic priorities.
Thought Leadership
  • Develops and drives initiatives that position the Institute's leaders, faculty, and programs as trusted voices in their fields. Proactively identifies opportunities for AIM to lead public discourse and enhance institutional credibility.
Media Relations
  • Leads proactive and reactive media engagement. Builds relationships with key journalists, pitches stories, prepares spokespeople, manages media coverage, and leads crisis communication when needed.
Corporate Communications
  • Crafts and delivers internal messaging to foster transparency, engagement, and alignment across the organization. Includes leadership announcements, updates, and institutional campaigns.
  • Supervises communications planning and execution for non-school departments (e.g., CSO, ARO, DBI, OR, HRD, etc.), ensuring their campaigns align with the Institute's overall messaging strategy.
Key job requirements
  • Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field required. With trainings/certification on transmedia storytelling, digital marketing, brand strategy
  • At least 5-7 years of experience in corporate communications, public relations, or brand strategy, preferably in the education. Must have experience in content marketing, media relations, SEO, team leadership, and stakeholder engagement.
  • Strong understanding of how institutional messaging, media visibility, and content marketing contribute to brand equity, thought leadership, and stakeholder trust. Familiarity with digital publishing, search performance, and communication metrics.
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