Brand Marketing Specialist

1 week ago

Taguig, Philippines DigiPlus Interactive Corp Full time

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from DigiPlus Interactive Corp DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come. For more information, visit: Overview The Brand Marketing Specialist will lead the development and execution of the brand identity, campaign strategy, and storytelling initiatives for our online community platform. This role ensures consistent brand expression across all channels and will work closely with product, creative, and community teams to drive user love and brand relevance. Responsibilities Build and evolve the brand positioning and voice across all user touchpoints (platform UI, social, PR, etc.). Conceptualize and execute integrated marketing campaigns (from big idea to post-campaign analysis). Brief and collaborate with internal creative teams or external agencies for campaign development. Manage partnerships and sponsorships to boost brand affinity and user engagement. Monitor brand health and sentiment via user feedback, media mentions, and community trends. Lead brand asset development (e.g., playbooks, tone of voice guidelines, key visuals). Qualifications 4–6 years experience in brand marketing, ideally in tech, entertainment, gaming, or creative agencies. Strong campaign management experience across ATL, digital, and on-ground. Excellent communication and storytelling skills, both written and visual. Familiarity with Filipino pop culture, online trends, and community dynamics is a big plus. Strategic yet execution-oriented — can turn insights into compelling creative Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Entertainment Providers We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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