Marketing Automations Lead

2 weeks ago

Makati, Philippines SAVii Full time

Marketing Automations Lead – SAVii, Makati, Philippines. About SAVii At SAVii, we’re on a mission to revolutionize the employee wellness landscape. Since our founding in 2017 as SAVii PH, we’ve been changing the way employee benefits work by providing 360° salary‑linked wellness services in emerging markets like the Philippines and India. Our platform empowers HR leaders to support their teams’ financial wellness, both personally and professionally. As the leaders in the Philippines, we’re now expanding, and we’re looking for passionate individuals to join us Job Role As a Marketing Automations Lead you will be responsible for managing the distribution list, creating, setting‑up and executing all marketing campaigns. You will work with marketing automation tools to design and execute campaigns that include lead generation, lead nurturing, customer engagement, and marketing analytics. You will also be responsible for monitoring campaign effectiveness and making recommendations for improvement. Responsibilities Responsible for managing the distribution list, creating, setting‑up and executing all marketing campaigns using HubSpot, Customer.io, Zapier Take ownership of omnichannel campaigns that leverage email, push notifications, SMS, and other communications Contribute to the daily operations of digital team and managing the marketing technology stack Manage and improve engagement campaigns in SAVii to move leads through the marketing funnel Manage Marketing automation rules and logic, landing pages, and reports Design and build automated email marketing flows and email campaigns Create, test and optimize campaign landing pages to improve the conversion funnel Interpret campaign analytics to measure performance and spot weaknesses Maintain a data‑driven approach through continual experimentation and optimization (A/B testing, etc.) Maintain company and customer segment databases Work with other teams to tailor communications based on targeted segments and user attributes, including channel routing, message frequency, and dynamic content & personalization Maintain a comprehensive understanding of SAVii’s marketing technology stack and how to leverage user attributes & highly‑segmented data Leverage metrics and analytics in decision‑making Coordinate with internal and external stakeholders on various campaigns Qualifications At least 2 solid years of experience in an automation role is required Strong analytical and technical skills, as well as experience with marketing automation platforms such as HubSpot, Customer.io and Zapier Technologically savvy and easy to adapt with new tools Good communication skills Diversity & Inclusion We’re proud to be an Equal Opportunity Employer, and we welcome individuals from all walks of life. Our commitment to diversity fuels innovation, and we are stronger because of it. We strongly encourage candidates from diverse backgrounds to apply. About AI tools We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. Apply Ready to make a real difference? Apply now at (URL). #J-18808-Ljbffr

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