Sales and Marketing Associate

1 month ago


Cebu City, Philippines Premier Family Business Consulting, Inc. Full time

Hiring Qualifications:- Bachelor’s degree in Marketing, Business, or related field.- Proven experience in marketing roles, preferably with a focus on CRM, email marketing, lead management, and advertising.- Certifications in relevant marketing tools or platforms (e.g., Google Ads certification, HubSpot certification).- Strong portfolio showcasing successful campaigns and results.- Proficient in using CRM software (iHubSpot). Skills & Characteristics:- Customer segmentation and targeting ads/campaigns- Team Player - Collaboration with cross-functional teams (sales, content, design)- Analytical Thinker- Ability to analyse data and draw actionable insights for effective campaign planning.- Detail-Oriented - Precision in managing customer data and campaign details.- Strong copywriting and content creation skills.- Ability to nurture leads through various channels.- Adaptability - Ability to adapt to changes in marketing platforms and strategies.- Creative - Has an eye for design especially on email campaigns Job Description:Ads Specialist:- Plan, execute, and optimise online advertising campaigns.- Utilise targeting options for specific audience segments.- Monitor and report on the performance of ad campaigns. Lead Management:- Generate and qualify leads through various channels.- Implement lead scoring systems for prioritisation.- Nurture leads through the marketing funnel. CRM Management:- Manage and update customer information in CRM software.- Analyse and report on customer data for segmentation and targeting.- Collaborate with sales teams to ensure CRM alignment with sales processes. Email Marketing:- Develop and execute email marketing campaigns.- Create compelling and targeted email content.- Conduct A/B testing and optimise email performance.



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