Branding Supervisor
4 weeks ago
Branding Department plays a vital role in promoting the business and mission of an organization. It serves as the face of the company, coordinating and producing all materials representing the business. It is the Department's job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents the company in a positive light.
Job Requirements:
-Bachelor’s degree in Marketing, Events Management, Advertising, Communications or any related field.
-At least 3-5 years in branding, marketing, or related roles with proven brand management success.
-Deep understanding of brand development, positioning, and maintaining consistency.
-Ability to combine creativity with data-driven insights to optimize brand performance.
-Strong organizational skills, able to manage multiple projects and meet deadlines.
-Excellent verbal and written communication skills.
-Proficient in branding/design software (e.g., Adobe Creative Suite) and digital platforms.
-High attention to detail and brand consistency.
-Ability to thrive in a fast-paced, dynamic environment.
-A bright and pleasant disposition, with a good attitude and self-motivated
-Willingness and ability to work flexible hours as necessary
Job Responsibilities:
Develop and Implement Branding Strategies
Create and execute brand strategies that align with company goals and enhance brand visibility.
Brand Management
Ensure consistent application of the brand across all touchpoints (digital, print, events, etc.) while maintaining brand integrity.
Team Leadership
Lead, mentor, and collaborate with the branding and creative team to produce high-quality work.
Market Research
Conduct market analysis and competitor research to keep the brand relevant and adapt strategies accordingly.
Creative Direction
Oversee the development of creative assets, ensuring they align with brand guidelines and deliver impactful messaging.
Collaborate with Other Departments
Work closely with marketing, product, and sales teams to ensure brand messaging is consistent across all platforms.
Monitor Brand Performance
Track and measure the effectiveness of branding campaigns and adjust strategies as needed.
Budget Management
Manage branding budgets to ensure cost-effective execution of campaigns and initiatives.
Reporting and Analysis
Provide regular reports on brand performance and insights to senior management.
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