Marketing Officer

1 month ago


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-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.-Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and community members to take action. -Set up and optimize company pages within each platform to increase the visibility of company's social content. -Moderate all user-generated content in line with the moderation policy for each community. -Create editorial calendars and syndication schedules.-Continuously improve by capturing analyzing the appropriate social media data/metrics, insights and best practices, and then acting on the information.-Collaborate with other departments to manage reputation, identify key players and coordinating actions. -Plan advertising and promotional campaigns for products or services on a variety of media (social, print, etc.)-Liaise with stakeholders and vendors to promote the success of activities and enhance the company’s presence.-Responsible for finding local internet celebrities and MCN agencies, formulating cooperation plans, negotiating and signing contracts, and maintaining good communication and contact with them.-Cooperate and attend marketing activities or events to raise brand awareness.-See all ventures through to completion and evaluate their success using various metrics.


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