Marketing Officer

2 weeks ago

Manila, National Capital Region, Philippines Quorum International Inc. -Toby's Sports Full time

The Channel Marketing Officer will support all development and execution of strategies to grow market share and revenue for the Toby's Sports retail channel.

Responsibilities:

Develop and implement sustainable and successful marketing strategies to promote and grow the assigned retail channel (for both ecommerce and brick & mortar stores, including marketplaces) to drive growth and achieve sales targets.Develop and execute best-in-class consumer advertising and communication campaigns with maximum impact in influencing consumer behavior and beliefs.Develop and execute drive to store (online and offline) and regular promotional campaigns with goal to convert to salesLiase with category and brand heads from the Merchandising Department to identify category/brand opportunities and to develop in-depth understanding of brand/product strategies.Collaborate with relevant groups to deliver the correct product assortment, visual presentations, marketing and promotions that are consistent with overall strategy for the assigned retail channel.Conduct store visits to check campaigns and promotions, monitor competitors' activities and implement tactical counter measure campaigns as needed.Review product, customer satisfaction/feedback, and recommend action points based on data and business strategy.Manage and maintain digital assets for the assigned retail channel.Work closely with Ecommerce Department on identifying ecommerce-specific marketing opportunities based on website data (consumer behavior, inventory, etc.), and coordinate on all ecommerce-specific marketing campaign requirements.Work closely with Visual Merchandising Group on the in-store execution of all marketing campaigns.Work closely with Content and Creatives Group for the development of marketing materials (print or digital) for all marketing campaigns and initiativesGuide content creation and management of influencers and owned social media assetsFormulate and monitor implementation of the digital strategy (online video from storyboard to online, KV to animated paid ads, display ads, CDM/email marketing) for the assigned retail channel.Control digital marketing spend by allocating budgets to different digital channels.Help drive optimal performance of Display Ads, Social Networking Ads, SEO/SEM, EDM (email marketing) for all campaigns.Analyze the results and effectiveness of campaigns with the help of external agencies to deliver actionable insights and recommendations on most effective digital formats and investmentStrongly collaborate with external agencies for all performance marketing initiatives for the assigned retail channel. Reporting line:Reports directly to Head of Channel Marketing Group under the Marketing and Customer Experience DepartmentThe Marketing and Customer Experience Department includes the following groups: Channel Marketing, Visual Merchandising, Content and Creatives and Customer ServiceQualifications:Bachelor's degree in Marketing or relevant field (Marketing, Business Administration, Communication, Mass Communication)Minimum 2 years of working experience in marketing and brand managementWith experience in developing and executing marketing strategies, preferably in the retail industryWith great eye for content design and is up to date on design trendsExperience in managing agencies is a mustWith experience and knowledge in Facebook Ads Manager, Google AdWords and other digital platforms.With excellent organizational skills and the ability to work well with different groupsWith experience leading multiple projects effectively and simultaneously.Strong oral and written skills in both English and Tagalog, with excellent communication and presentation skills

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