Marketing Manager
7 hours ago
Key Responsibilities:
•Develop and execute brand strategies that reinforce the company’s premium identity and long-term equity.
•Ensure consistent messaging across all customer touchpoints.
•Create campaigns that engage core customers and attract new markets.
•Lead ideation, planning, and execution of marketing campaigns that drive engagement and loyalty.
•Oversee digital, social, in-store, and offline activations.
• Manage campaign timelines, budgets, and performance metrics.
• Analyze consumer behavior, trends, and competitive landscape to guide strategies.
• Translate insights into actionable, measurable ideas aligned with brand and business goals.
• Work with Finance, Operations, Store Development, and other teams to align marketing with business objectives.
• Present strategies and results to senior leadership; make data-informed recommendations.
• Lead, mentor, and develop the marketing team to deliver insight-led campaigns.
• Foster creativity, accountability, and bold thinking through storytelling and community-building.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, Psychology, or a related field.
• Minimum of 10 years of progressive marketing experience, with at least 5 years in a leadership or managerial role.
• Strong background in brand marketing, campaign development, and integrated marketing communications.
• Experience in the food & beverage, retail, or consumer-focused industries is highly preferred.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Excellent communication, presentation, and people management skills.
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