Google Media Buyer

4 weeks ago


Angeles, Philippines Novanox PH Full time

Job Description:We are looking for a skilled Google Media Buyer with expertise in creating and optimizing Google Ads campaigns for maximum performance and ROI. The ideal candidate will have hands-on experience in account setup, campaign warming, data-driven monitoring, and continuous performance optimization.Key Responsibilities:Proper Account Setup:Build correct account structures, including campaigns, ad groups, and ads.Set up conversions and implement conversion tracking effectively.Initial Warming Stages:Start campaigns with a low investment and limited budget to ensure approval and functionality.Utilize broad keywords and general targeting initially, refining to precise keywords over time.Monitoring and Analysis:Use tools like Google Analytics and Google Ads Reporting to track and analyze campaign performance.Interpret data to make informed decisions and enhance campaign effectiveness.Performance Optimization:Conduct A/B testing on ad copies, visuals, and targeting strategies.Manage bids and adjust them based on performance data for optimal results.Qualifications:Proven experience in Google Ads campaign management and optimization.Strong analytical skills and familiarity with Google Analytics and similar tools.Expertise in A/B testing and bid management strategies.


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