Deputy Division Manager

4 weeks ago


Taguig, National Capital Region, Philippines Monroe Consulting Group Full time

Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a prestigious International School, looking for a Deputy Divisional Manager - Marketing who understands marketing principles, branding strategies, and consumer behavior. This role involves managing various marketing initiatives to enhance brand awareness, engagement, and demand generation. The key responsibilities include:

  • Understanding product, positioning, persona, and the target segment
  • Focus on lead generation through integrated online and offline campaigns
  • Performance Marketing - Setting up and optimizing lead generation campaigns on Google & Social media
  • Conversion Optimization - Reviewing data to improve conversion rates
  • Collaborating with content and design team on content strategy
  • Creating annual marketing calendar for lead generation
  • Lead Nurturing - Developing relevant content for customer conversion
  • Using marketing automation tools for data analysis
  • Monitoring marketing effectiveness through usability tests and analytics
  • Coordinating with admissions team for effective leads

Key Qualities:

  • ROI driven
  • Experience in multiple marketing channels
  • Knowledge of marketing CRM tools like Hubspot, Marketo
  • Proficient in data analysis & MS Excel

Key Performance Indicators:

  • Driving quality leads for school admissions
  • ROI on marketing spends
  • Maintaining quality and timelines
  • Increase in customer engagement metrics and conversions

Key Requirements:

  • Graduate/Post Graduate with 8+ years of Marketing experience
  • Strong understanding of marketing principles and branding strategies
  • Effective collaboration and project management skills


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