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Key Responsibilities
Creating and reviewing marketing collateral items to support a large sales team requires a solid knowledge base of the mortgage industry and products.Ensure all marketing materials follow federal and state regulations by partnering with compliance marketing to understand industry compliance requirements.Manage project requests from field sales staff (loan originators/branch managers/sales leaders) to create necessary content and work with internal teams on the execution and approval of marketing materials.Create and post blogs, articles, and press releases for the company website and other internet outlets.Suggest and plan new marketing campaigns that are current with mortgage industry trends. Skills, Knowledge, and Expertise Skills and Qualifications:Proven experience as a Marketing Coordinator or in a similar role.Strong writing skills to create engaging content.Expertise in graphic design, video editing, and photo editing.Proficiency in tools like Photoshop, Canva, and other relevant software.Experience in social media management and campaign analytics.Ability to develop marketing plans and strategies based on industry trends.Excellent communication skills and attention to detail.Familiarity with CRM systems (e.g., Total Expert, Jungo).Knowledge of marketing schedules, content creation, and analytics.Experience with mortgage industry marketing is a plus.
Preferred Skills:
Experience with social media management and marketing trends.Strong organizational skills and ability to manage multiple tasks.Familiarity with tools like Encompass for marketing campaigns.