Marketing Operations Coordinator

2 weeks ago

Manila, National Capital Region, Philippines EFlexervices Full time
About eFlexervices

eFlexervices is a BPO company with a legacy spanning 22 years, providing exceptional quality and building unshakable trust. We're not just a BPO company – we're your partners in success.

What We're Looking For

We're seeking a skilled Marketing Operations Coordinator to join our team. As a key member of our marketing department, you'll play a crucial role in supporting our efficiency by managing project timelines, coordinating resources, and ensuring smooth communication between teams.

  1. Build and manage Salesforce campaigns to track marketing efforts and measure campaign effectiveness.
  2. Coordinate and manage marketing campaigns across various channels, ensuring they are executed on time and within budget.
  3. Maintain and update marketing databases and CRM systems.
  4. Lead the continual development and optimization of the database, including data sources, acquisition, enrichment, and cleansing.
  5. Implement marketing automation platforms and associated processes.
  6. Provide leadership and execution for email marketing, ABM (Account-Based Marketing), multi-touch attribution, lead lifecycle, and data segmentation, as well as database growth and health.
  7. Identify areas of opportunity within the campaign tracking instrumentation process to better track performance and accelerate funnel progression.
  8. Oversee creating and distributing email campaigns, segmentation lists, and webinar builds.
Qualifications and Requirements

We're looking for individuals with the following skills and experience:

  • Proficiency in Salesforce for building and managing campaigns, analyzing marketing effectiveness, lead nurturing, customer engagement, and reporting.
  • Experience with platforms like Marketo, HubSpot, Eloqua, or Pardot for automation and lead scoring.
  • Expertise in creating and distributing email campaigns using tools like Mailchimp, ActiveCampaign, or Constant Contact.
Benefits and Perks

We offer a competitive compensation package, comprehensive HMO coverage, and optical reimbursements. Our flexible work options include permanent work-from-home setups and hybrid models for those within Baguio City. We prioritize wellness and provide flexible vacation and sick leaves to ensure a healthy work-life balance.

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