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Marketing Officer
2 months ago
Develops the conceptual and operative framework within which all the necessary marketing services and corporate communications tools affecting effective marketing, advertising and selling can be fully utilized.Initiates and develops the Annual Marketing and Corporate Communications Plan in consultation with the AVP of Marketing and Executive Directors.Conducts regular review of marketing and communications plans and programs and evaluates its overall impact to the Group's sales performance and market position in the area and the LausGroup's corporate image.Creates all business communications and materials.Creates concepts and writes copy for pint and broadcast media as well as collateral, sales materials, direct mail literature and publicity releases.Provides staffing, creative and logistical support to all product launches, sales and promotional campaigns of the different companies under the LausGroup.JOB SPECIFICATIONS:Graduate of Marketing, Mass Communication, Public Relations, Business Management/Administration, or equivalent.With at least 6 years of Marketing experience.Handled Supervisory or Managerial role.Excellent verbal and written communications skills.Knowledgeable in various Microsoft Office applications, Editing software/applications, etc...Willing to be assigned in San Fernando, Pampanga.