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Senior Product Manager

2 months ago

Taguig, National Capital Region, Philippines Abbott Laboratories Full time

MAIN PURPOSE OF ROLE

  • Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

  • Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
  • Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
  • Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
  • Identify product/service changes to meet customer needs.
  • Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
  • Prepare sales forecasts and budgets.
  • Monitor sales volume, revenues and costs against forecasts.
  • Adapt plans to improve the sales performance of the product/service.
  • Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education

  • Associates Degree (± 13 years)
  • Masters Degree (± 18 years) in Engineering


Experience/Background

  • Minimum 4 years