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Media Manager
4 months ago
As the Media Manager at Silverlens, you will lead the Creatives team and oversee marketing campaigns for our Manila and New York locations. Your role includes managing media partnerships, press relations, and producing engaging digital content, while ensuring the gallery's branding and operations run smoothly.
Management
Provide Creatives team (content marketing assistant & graphic designers) with leadership and direction to achieve business goals – set the Media team's goals, objectives, and KPIsReport to director directlyLiaise with New York team for media needsMarketingDevelop and oversee all marketing campaigns for Silverlens Manila and New YorkCreate the gallery's content and editorial calendar together with the content marketing associateOversee the website to ensure it is constantly updatedHandle the gallery's media partnerships and press relationsHandle the gallery's media buys and identify the best advertising platformsWork with the Creatives team to produce a wide range of engaging content tailored to different digital channels– social media, videos, EDMs (electronic direct mail), website, and othersLiaise with artists, writers, and freelancersOrganize public events, and spearhead the events' marketing, logistical, and technical needs.Monitoring and ReportingConduct analytics reporting across multiple platforms and extract key insights for future campaign developmentOverall branding: Review all materials and ensure proper Silverlens branding is applied in said materialsArchivesOversee the maintenance of artists' files, including archives, CVs, press clippings, portfolios, and webpagesEnsure all files are saved into their proper repositoriesGeneral SupportPerform other tasks as needed to support the smooth operation of the Media department and the gallery Requirements: Bachelor's degree in Marketing, Communications, Business, or a related fieldMinimum of 5 years of experience in marketing and media managementProven leadership skills with the ability to manage and inspire a creative teamStrong understanding of digital marketing, social media platforms, and content creationExperience in media buying, press relations, and managing advertising platformsExcellent organizational and project management skills, with the ability to handle multiple tasks and deadlinesProficiency in analytics and reporting tools to track campaign performance and extract key insightsExceptional communication and interpersonal skills, with the ability to liaise effectively with internal teams and external partnersFamiliarity with the art industry and experience in organizing public events is a plusAbility to work independently and as part of a team, demonstrating flexibility and adaptability to meet the gallery's needs.