Performance Marketing Specialist

2 weeks ago

Mandaluyong City, National Capital Region, Philippines BRANDED Full time

At BRANDED, we are building an international e-commerce consumer products company that transforms businesses into global brands. Since our inception in late 2020, we have quickly scaled our team to 250+ employees worldwide across a portfolio of over 40 best-selling brands generating $200M.

To grow BRANDED into the leading operator of e-commerce brands, we're seeking the drive, spirit, and hustle to match our ambitions. Our current team of experts have already founded, scaled, and sold some of the world's most beloved e-commerce brands and we'd love to welcome you to the team We value a diversity of experience and passionate people who understand our vision to build great consumer brands.

With two hubs in Paris and New York and other locations in Shanghai, London, and more - we have opportunities available to suit the best global talent. Take a look through our current openings and join BRANDED

Join us at the forefront of the eCommerce revolution and take your career to the next level We hire talented individuals who raise the bar.

About the Team:

The Marketing team scales our brands efficiently combining creative with data analytics, managing all marketing channels to drive brand growth. They continually build & execute a 360 marketing plan for both marketplace brands and direct-to-consumer brands.

About the Role :

As a Performance Marketing Specialist, you will be responsible for boosting our biggest brands' online presence with media buying campaigns (Amazon DSP) that drive conversions via the different platforms and tools used by Branded. You will strategize, create, and manage campaigns, monitor their performance, and optimize for results.

What you will do

  • Manage Amazon DSP console and execute day-to-day DSP campaigns for different brands in our portfolio, maintaining budgets and recommending optimizations in support of product goals and innovations.
    Coordinate the content creation of the DSP campaigns.
    Perform daily reviews of performance and prepare reports to internal stakeholders.
    Develop end-to-end relationships with the different team members such as creative team, brand managers and work hand in hand to provide the best performance
    Analyze data, and provide insights and recommendations in order to inform the team members of required actions related to consumer funnels, particularly new customer acquisition.
    Identify the variables that can be optimized and own the execution of the optimization.
    Identify and implement internal process improvements, content, and product enhancement opportunities.
    Maintain collaborative relationships with peers and colleagues to contribute to the group's achievement of goals, and to help foster a positive work environment.
    Stay up-to-date on the latest trends and eCommerce tactics for advertising platforms.

Who you are:

  • 2-3 years experience in a role focused in data analysis and/or business intelligence
  • In-depth knowledge of tools like Excel/Google Sheet
  • Strong analytical background
  • Understanding of advanced targeting, planning, and insights capabilities available through paid platforms
  • Understanding of optimization levers available to ensure campaigns meet business goals.
  • Platforms such as Amazon advertising, Google ads, Meta Business Manager, programmatic DSPs or any other channel are nice to haveKnowledge of the online media buying ecosystem for advertising purposes is nice to have
    Customer-focused and understanding of the customer experience.
    Fluent in English.

We are seeking for people who:

  • Are owners.
  • Are continually raising the bar.
  • Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
  • Nurture and embrace differing perspectives to make better decisions.

What's in it for you?

  • A supportive, diverse and global team with growth mindset
  • A scaling company with great industry professionals
  • A flexible (hybrid) working environment
  • Great opportunities to get involved with exciting projects.

If you are ready to join our fast-paced company, apply below

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

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