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Marketing Specialist
2 weeks ago
Job Description
MARKETING SPECIALIST
OVERALL OBJECTIVE
Responsible for planning, development and implementation of marketing strategies to generate higher levels of company business
SALES ATTAINMENT/SALES GROWTH
- Develops marketing plans in order to achieve agreed sales and area development targets and ensures their implementation among all concerned.
- Monitors sales performance of the products, undertakes regular analysis of performance against targets, and recommends appropriate measures to the BUM to ensure consistent high level of productivity.
- Provides the Logistics Department the necessary sales forecast together with the SM in order to ensure availability of stocks & other collaterals to ensure adequate inventory.
- Conducts regular product trainings to Technical Sales Specialists (TSS') & Key Account Mangers (KAM's)to ensure proper product knowledge thereby generating sales.
- Gather competitive intelligence & monitor competitive activities and formulate countermeasures.
- Collaborate with the Procurement group to process orders under Ariba
MARKET SHARE/EVOLUTION INDEX (CEESA)
- Formulates plans, strategies and tactics to meet market share/evolution index targets & CAGR
- Develops and ensures effective implementation of sales promotions/marketing programs to achieve desired market share, including conceptualization and development of peripherals (brochures and flyers), technical mailings, give-aways, promotional materials, greeting cards and gimmicks to generate wider client base and increased market share.
- Conceptualizes and recommends appropriate campaign themes for the organization's intermediate and long-term promotional activities.
NEW PRODUCTS
- Recommends and evaluates, together with the BUM, products for introduction and how to position these products to generate the expected sales contribution.
- Lead the development and execution of appropriate marketing plans and product launch to gain target share of the market.
.
PROFITABILITY
- Prepares and secures approval of the expense budget (PPE) in support of the BU's operations and activities.
- Monitors expenses to ensure absence of negative budget variances related to operating expenses.
Qualifications/Hierarchy
- Educational Degree: DVM preferred or animal health related degree. Will consider marketing degree especially with background in animal health marketing work
- Experience : minimum of 2 years experience in doing animal health marketing related work; experience in poultry vaccines will be an advantage
- The Marketing Specialist will report directly to the Business Unit Manager (BUM)
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
HybridShift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
06/14/2024*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Job Posting End Date:06/14/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R296900
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