Product Marketing Specialist

2 weeks ago


Mandaluyong City, National Capital Region, Philippines Biocostech Philippines Corporation Full time

Job Responsibilities:

  • Identify and evaluate product's performance to be able to design strategies across all sales platforms.
  • Conduct research to gather relevant data like market reports and competitor information.
  • Use statistical techniques and software to analyze collected data, identifying trends, patterns, and insights.
  • Monitor and stay updated on market trends, consumer behavior, and industry developments.
  • Evaluate competitors' products, pricing, and marketing strategies to provide insights for strategic decisionmaking.
  • Understand and analyze consumer preferences and decisionmaking processes.
  • Effectively communicate the research, program results and insights to various stakeholders, including management, and the marketing team.
  • Work closely with Sales in teams to support them with strategic sales and marketing programs.
  • Use data to make predictions about future market trends, demand, and consumer behavior.
  • Design branding, positioning, and pricing strategies.
  • Identifies potential revenuegenerating opportunities such as creating packages, offering new services or promos, and recommends and monitors its implementation.
  • Prepare detailed reports and presentations summarizing research findings, trends, and recommendations.
  • Develop and conduct training programs for the team and other departments to ensure a clear understanding of brand guidelines.
  • Perform other duties as may be assigned by the Head from time to time.

Job Qualifications:

  • Candidate must possess a Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or any related course.
  • Preferably with at least 1 year experience in Sales Operations or Trade Marketing in an FMCG or related industry.
  • Advance analytical with the ability to interpret data, generate insights, and make datadriven decisions to identify opportunities for sales.
  • Excellent written and verbal communication skills and effective presentation skills.
  • Computer literate with a high degree of proficiency in the Microsoft Office Suite of products including Word, Excel, PowerPoint, and Outlook.


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