Market Research Manager

2 weeks ago


Mandaluyong City, National Capital Region, Philippines PM Consulting Full time

Job Summary:

The Qualitative Analytics Manager will be responsible for overseeing qualitative research initiatives within the marketing department. This role requires a strong background in marketing research, particularly in qualitative methodologies such as focus group moderation, in-depth interviews, and in-home visits. The ideal candidate will have at least 5 years of solid experience in marketing research and possess excellent written and verbal communication skills.

Key Responsibilities:

  • Plan, execute, and manage qualitative research projects from inception to completion.
  • Conduct focus groups, in-depth interviews, and in-home visits to gather consumer insights and feedback.
  • Develop discussion guides, interview protocols, and other research materials as needed.
  • Analyze qualitative data to uncover actionable insights and recommendations.
  • Collaborate with cross-functional teams to integrate qualitative findings into marketing strategies and campaigns.
  • Stay updated on industry trends and best practices in qualitative research methodologies.
  • Mentor and train junior team members in qualitative research techniques and methodologies.

Job Type: Full-time

Pay: From Php80,000.00 per month

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Supplemental pay types:

  • 13th month salary
  • Bonus pay
  • Performance bonus

Experience:

  • Qualitative Analytics: 5 years (Required)
  • Data analysis skills: 3 years (Required)

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