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Market Research Manager
2 weeks ago
Position: Market Research Manager Location: Mandaluyong
Work Setup: Onsite
Schedule: Monday to Friday (9am to 6pm)
Job Summary:
The Market Research Manager will be responsible for overseeing qualitative research initiatives within the marketing department. This role requires a strong background in marketing research, particularly in qualitative methodologies such as focus group moderation, in-depth interviews, and in-home visits. The ideal candidate will have at least 5 years of solid experience in marketing research and possess excellent written and verbal communication skills.
Key Responsibilities:
- Plan, execute, and manage qualitative research projects from inception to completion.
- Conduct focus groups, in-depth interviews, and in-home visits to gather consumer insights and feedback.
- Develop discussion guides, interview protocols, and other research materials as needed.
- Analyze qualitative data to uncover actionable insights and recommendations.
- Collaborate with cross-functional teams to integrate qualitative findings into marketing strategies and campaigns.
- Stay updated on industry trends and best practices in qualitative research methodologies.
- Mentor and train junior team members in qualitative research techniques and methodologies.
Required Qualifications:
- Bachelor's degree in Marketing, Market Research, Psychology, Sociology, or a related field.
- Minimum of 5 years of work experience in marketing research, with a focus on qualitative methodologies.
- Proven experience in moderating focus groups, conducting in-depth interviews, and facilitating in-home visits.
- Strong analytical skills with the ability to translate qualitative data into actionable insights.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and findings.
Preferred Qualifications:a
- Master's degree in Marketing, Market Research, or a related field.
- Certification in qualitative research methods or related field.
Experience working with qualitative research software tools.
- Prior experience in a managerial or supervisory role.
Job Types: Full-time, Permanent
Pay: Php100, Php110,000.00 per month
Schedule:
- 8 hour shift
- Day shift
Supplemental pay types:
- 13th month salary
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