B2B Communications

2 weeks ago


Taguig, National Capital Region, Philippines Globe Telecom Full time
B2B Communications & Content Strategy Manager

Marketing Communications (Marketing & Communications)

Full time

Add expected salary to your profile for insights

Planning, development and management of communications and content strategy for B2B group, ensuring campaigns are on-brand and on-strat, working closely with Brand Strategy, Segment Marketing and Customer Lifecycle Management.

Job Responsibilities:

Carries the view of all B2B campaigns planned by the different project proponents within the quarter/semester/year and is able to align these with masterbrand equity-building efforts and to track success of business/brand proposition.

Understands the Globe masterbrand – target audience segments, attributes and equity, branding identity, and assets; is able to guide and align B2B campaign design.

Works with the Digital Marketing & Performance team and Campaign and Events Team, to design, build, and launch business-targeted campaigns that show deep insight (customer/culture/category/product) leading to a well-thought-out role of the brand; that use the ideal communication channel mix given the audience; that accurately express the campaign intent across creative formats or executions; that comply with pre-set rules, guidelines and approval SLA for ASC, DTI, and relevant external partner or, agencies; and which can be properly measured against identified brand health attributes.

Monitors and ensures delivery of all partner agency output and irons out contractual and administrative requirements to ensure smooth operation.

Job Qualifications:

Work Experience:

Work experience in marketing, communications, media or related discipline

Level of Knowledge:

Expert in Communications Strategy building

Working knowledge of branding principles, marketing tools and techniques

Working knowledge of insighting and analysis

Basic understanding of media and channels within campaign context

Education:

Marketing, Communications Technology, Psychology, Humanities, Business degree preferred but not required; post-graduate a bonus

Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as a Content Strategy Manager?

How much notice are you required to give your current employer?

Are you willing to undergo a pre-employment background check?

Are you willing to undergo a pre-employment medical check?

Telecommunications & Internet Service Providers

More than 10,000 employees

Globe Telecom is a telecommunications company and a dynamic organization that continues to work on delivering the best and personalized products and services to customers and at the same time, bringing happiness to its employees and shareholders. The Company's products and services endlessly thrive and remain to enrich the lives of its millions of subscribers.

Creating a wonderful world is what the company pursues to achieve. A wonderful world brings about enhancement of what Globe has to offer its subscribers. The employees make this possible by providing excellent services, allowing them to receive wonderful employee benefits in return. This builds a service culture that will differentiate us in the market and enable us to become a more trusted brand, ensuring our customers will keep coming back. In the end, shareholders feel wonderful about the organizational performance as our new mission, vision and values are greatly fulfilled.

Globe Telecom is a telecommunications company and a dynamic organization that continues to work on delivering the best and personalized products and services to customers and at the same time, bringing happiness to its employees and shareholders. The Company's products and services endlessly thrive and remain to enrich the lives of its millions of subscribers.

Creating a wonderful world is what the company pursues to achieve. A wonderful world brings about enhancement of what Globe has to offer its subscribers. The employees make this possible by providing excellent services, allowing them to receive wonderful employee benefits in return. This builds a service culture that will differentiate us in the market and enable us to become a more trusted brand, ensuring our customers will keep coming back. In the end, shareholders feel wonderful about the organizational performance as our new mission, vision and values are greatly fulfilled.

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