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Senior Manager, Frontline Marketing
2 weeks ago
Frontline Senior Brand Manager Philippines
Manager for this role will be the Frontline Marketing Director East
Location: Philippines
Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Frontline Senior Brand Manager, Philippines, you will manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, Direct Marketing Expense (DME) investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience (IMX) Campaigns in partnership with Customer & Commercial Leadership (C&CL) and Franchise Leadership.
We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have strong marketing activation and execution experience.
What You'll Do for Us
Focus & Scope
- Actively work on regional market development to ensure the right implementation of projects
- Provide market input for the development of Organizational Unit (OU) and market-level Innovation projects
- Provide input to localization and real-time amplification of IMX campaigns within the region
- Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities
- Manage brand activation at the local level, including Point of Sale (POS) activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
KEY SUCCESS PARAMETERS
Experience
- Significant marketing and leadership experience (8-10 years)
- Direct experience with marketing activation in Philippines
- Business, commercial and financial acumen
- Experience working with The Coca-Cola Company (TCCC) external partners (bottlers and customers)
- Experience working in cross-functional and cross-geographical teams is preferred
Work Focus
- Ability to provide region specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to lead negotiations and alignment with key stakeholders
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
Communication Focus
- Role will interact frequently with Region Franchise leadership teams, Region C&CL team, Bottlers and external parties (activation agencies, media)
- Role will also require regular communication with OU Front-Line Marketing Lead, OU IMX team
KEY KNOWLEDGE REQUIREMENTS:
Mastery of (Required)
- Marketing Activation / Execution
- POS and Experiential Marketing
- Relationship Management (with external stakeholders)
- Team management & leadership
Broad Expertise in (Good to have)
- Market Dynamics in Franchise Unit
- Strong Business / Commercial Acumen
- Consumer Rights
- Growth-Oriented Thinking
What We Can Do for You
- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
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