Senior Manager, Frontline Marketing

2 weeks ago


Taguig, National Capital Region, Philippines Coca-Cola HBC Full time

Frontline Senior Brand Manager Philippines

Manager for this role will be the Frontline Marketing Director East

Location: Philippines

Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Frontline Senior Brand Manager, Philippines, you will manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, Direct Marketing Expense (DME) investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience (IMX) Campaigns in partnership with Customer & Commercial Leadership (C&CL) and Franchise Leadership.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have strong marketing activation and execution experience.

What You'll Do for Us

Focus & Scope

  • Actively work on regional market development to ensure the right implementation of projects
  • Provide market input for the development of Organizational Unit (OU) and market-level Innovation projects
  • Provide input to localization and real-time amplification of IMX campaigns within the region
  • Input into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunities
  • Manage brand activation at the local level, including Point of Sale (POS) activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

KEY SUCCESS PARAMETERS

Experience

  • Significant marketing and leadership experience (8-10 years)
  • Direct experience with marketing activation in Philippines
  • Business, commercial and financial acumen
  • Experience working with The Coca-Cola Company (TCCC) external partners (bottlers and customers)
  • Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

  • Ability to provide region specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary
  • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
  • Ability to lead negotiations and alignment with key stakeholders
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
  • Ability to identify needs for campaign localization or customization as necessary

Communication Focus

  • Role will interact frequently with Region Franchise leadership teams, Region C&CL team, Bottlers and external parties (activation agencies, media)
  • Role will also require regular communication with OU Front-Line Marketing Lead, OU IMX team

KEY KNOWLEDGE REQUIREMENTS:

Mastery of (Required)

  • Marketing Activation / Execution
  • POS and Experiential Marketing
  • Relationship Management (with external stakeholders)
  • Team management & leadership

Broad Expertise in (Good to have)

  • Market Dynamics in Franchise Unit
  • Strong Business / Commercial Acumen
  • Consumer Rights
  • Growth-Oriented Thinking

What We Can Do for You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

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