Marketing Manager

Found in: beBee jobs PH - 2 weeks ago

Taguig, National Capital Region, Philippines Abbott Laboratories Full time

Principal Duties (Core Job Responsibilities):

  • Contributes as an active member of the marketing team to overall business planning & decision making
  • Based on an intuitive brand understanding, consumer needs & attitudes along with HCP insights and analysis, this person is responsible for developing annual marketing plans & best in class execution for assigned brand/s which generate demand, strengthen brand equity, and grow share.
  • Accurately measures, analyzes and reports business performance; continually assessing the relevance and value of marketing initiatives to drive improved return on investment & prioritization of vetted growth drivers
  • In conjunction with Sales, drives the development and implementation of ethical marketing strategies & tools to win with HCP's and increase brand adoption & recommendation share
  • Develop partnerships within the Ethical Advisory board & KOL community ensuring high level support and advocacy with a respected KOL base of physicians
  • Assesses competitive strategies as well as market insights to make recommendations to consistently drive the brand's scientific superiority & consumer relevance
  • Provides leadership, guidance and expertise to the brand team within a dynamic matrix organization. Works with the team to ensure ongoing development of their brand management expertise, business analytics, quality execution and achievement of career goals
  • Controls the brand marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
  • Interacts well internally and externally with Leadership team, Area & Central teams, outside regulatory bodies, agencies, customers, vendors and suppliers

Accountabilities:

Develop & execute annual brand marketing plans with clear KPI's & priorities.

Effectively manage partner agencies and guide them to execute the brand activities with clear briefs and goals

Lead the monthly Demand review process for the brand to make sure all monthly & annual sales and marketing KPIs are met & initiates corrective measures where necessary

Encourage open communication with Ethical Sales, Trade Sales, Finance as well as other functional areas to ensure on time & in full implementation of marketing programs to achieve ANI goals.

Build organization through succession planning and individual growth plans to develop next generation managers

Confidently engaging & communicating to Abbott senior management.

Knowledge & Experience:

Brand & Portfolio Strategy

Excellence in execution

P&L responsibility

Knowledge of the Business

Demand Forecasting

Budget Management

Organization Development

Competencies required:

Drive for results

Planning & Organizing

Managing partner agencies

Conceptual thinking

Analytical thinking

Strategic Orientation

Decisiveness

Interpersonal Understanding

Developing others

Minimum Qualifications:

  • University degree in Marketing , Business Management. A Master's degree is preferred but not essential.
  • At least 8 + years of experience in brand management, advertising, consumer insighting, research, below the line promotions.
  • Experience in managing direct subordinates.
  • Preferably with experience in medical / ethical marketing.
  • Proven success record in marketing and sales capability & strong leadership with demonstrated financial and management skills.

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines NES Fircroft Full time

    Position: Marketing Manager / Sr. Marketing ExecutiveLocation: BGC, TaguigWork Set Up: Hybrid (3x a week onsite)Careers for the Driven The Client has a rewarding opportunity as a Marketing Manager in the Philippines. We whole-heartedly adopt a 'never idle' mindset. We also know that outstanding service begins and ends with our employees. So, we're looking...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nazwa biura: Finance Center BuildingPosted Date: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    İş Yeri: Finance Center BuildingYayın tarihi: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Standort: Finance Center BuildingDatum: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nama Site: Finance Center BuildingTanggal Posting: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nome do Local: Finance Center BuildingData da Publicação: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nome della sede: Finance Center BuildingData di apertura: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nombre del sítio: Finance Center BuildingFecha de publicación: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nom du site: Finance Center BuildingData de publication: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    Tên địa điểm: Finance Center BuildingNgày đăng tuyển: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    工作地點名稱: Finance Center Building刊登日期: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some...

  • Marketing Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines GSK Full time

    勤務地: Finance Center Building公開日: Apr As a Marketing Manager, you will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the...

  • Integrated Marketing Communications Manager

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines Signify Netherlands B.V. Full time

    We're looking for an Integrated Marketing Communications Manager to join our ASEAN IMC Team in Philippines based in our Taguig City office.Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're...

  • Associate Director Market Insights and Analytics

    Found in: beBee jobs PH - 2 weeks ago

    Taguig, National Capital Region, Philippines Abbott Laboratories Full time

    Main responsibilities:Insights that Create Value:Drive to "so-what's" by making actionable recommendations routed in deep understanding of marketing, business, and consumer via primary research & business analytics.Ability to triangulate knowledge across multiple data sources and come up with clear conclusions.Act as a sounding board for GM during strategic...

  • Product Manager

    Found in: beBee jobs PH - 5 days ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nome della sede: Finance Center BuildingData di apertura: Apr Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer...

  • Product Manager

    Found in: beBee jobs PH - 5 days ago

    Taguig, National Capital Region, Philippines GSK Full time

    İş Yeri: Finance Center BuildingYayın tarihi: Apr Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer segments and...

  • Product Manager

    Found in: beBee jobs PH - 5 days ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nome do Local: Finance Center BuildingData da Publicação: Apr Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer...

  • Regional Sales Manager

    Found in: beBee jobs PH - 1 week ago

    Taguig, National Capital Region, Philippines Abbott Laboratories Full time

    Develop/shape/Customize/implement/drive the local country commercial / marketing strategy to be aligned with Abbott Global & Regional Commercial / Marketing StrategyContribute to the strategic direction and business development of the PH business and future APAC, by providing extensive market intelligence relevant to maximizing the Alere product portfolio...

  • Product Manager

    Found in: beBee jobs PH - 5 days ago

    Taguig, National Capital Region, Philippines GSK Full time

    Название центра: Finance Center BuildingОпубликовано: Apr Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.As Product Brand Management Pharmaceutical Professional, you will be responsible for...

  • Product Manager

    Found in: beBee jobs PH - 5 days ago

    Taguig, National Capital Region, Philippines GSK Full time

    Nombre del sítio: Finance Center BuildingFecha de publicación: Apr Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning...