Group Product Manager

2 weeks ago

Pasig, National Capital Region, Philippines JS Unitrade Merchandise, Inc. Full time

Brand Management (Marketing & Communications)

Handling one of our market leader brands for incontinence care, the Group Product Manager reports to the Marketing Director (Marketing Department Head) handling direct reports and will have the following responsibilities:

  • Develop brand strategies and translate them into key executional objectives in the development of, but not limited to: Above-the-Line Advertising, Below-the-Line activations and Digital Programs.
  • Mine consumer insights and leverage on them to ensure compelling executions across medium (ATL, BTL and Digital) to drive meaningful, different, and salient scores of the brand and drive growth.
  • Effectively lead agencies and cross-functional teams in the planning & implementation of brand plans.
  • Monitor and analyze brand performance and recommend key focus areas or action plans to deliver desired results.

QUALIFICATIONS:

  • At least 7 years work experience in the FMCG or CPG Industries
  • Must have handled a flagship or market leader brand in a principal company
  • Must have at least 3 years experience in an MM/GBM/GPM/SBM level and has managed performance of ABMs

TECHNICAL SKILLS:

  • Extensive experience in the development and creation of TV, Radio and Print Advertising
  • Experience in creation and execution of digital campaigns
  • Led cross-functional teams in the planning and implementation of brand plans.
  • Skilled at looking through market research data and mining insights.
  • High analytical skills with multiple data sets (e.g. internal sales, sales-to-trade, AC Nielsen Retail Trade Audit, Accounts' offtake data) and identify factors affecting performance
  • Strictly with experience navigating through Nielsen Answers Software.
  • Highly adept at looking through financial statements and making recommendations to improve mix, profits, GP margins.
  • Steered successful major below-the-line and digital activations.
Your application will include the following questions:

Which of the following Microsoft Office products are you experienced with?

How would you rate your English language skills?

We are a market leader company selling best-value fast moving consumer products. We make some of the best-known brands. Brands that you can trust for your family.

We exist for Our Purpose - To enrich the lives of families worldwide one product at a time. We aim to enrich the everyday lives of our consumers through our products. We enable them to live comfortable and fuller lives by providing them best value products.

Our Shared Values

Our shared values reflect the standards of our behavior and shape how we work with each other and our business partners. The values we share represent our constant quest for excellence.

Grit

Respect

Ownership

Integrity

GROw In EXCELLENCE

Together, Our Purpose, Principles and Shared Values collectively form Our Strategic Framework for Success

Who We Are

We are a market leader company selling best-value fast moving consumer products. We make some of the best-known brands. Brands that you can trust for your family.

We exist for Our Purpose - To enrich the lives of families worldwide one product at a time. We aim to enrich the everyday lives of our consumers through our products. We enable them to live comfortable and fuller lives by providing them best value products.

Our Shared Values

Our shared values reflect the standards of our behavior and shape how we work with each other and our business partners. The values we share represent our constant quest for excellence.

Grit

Respect

Ownership

Integrity

GROw In EXCELLENCE

Together, Our Purpose, Principles and Shared Values collectively form Our Strategic Framework for Success

Show more

Perks and benefits

Medical

Loans

Leave Entitlements, Sales Incentives, Graduate Stu

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