Marketing Campaigns Specialist

2 weeks ago


Manila, National Capital Region, Philippines Shopee Full time
Marketing Campaigns Specialist - Marketing, SeaBankEntry Level

Department Marketing

The SeaMoney team enables and drives innovation by providing a range of financial products and services, including its mobile wallet, ShopeePay, to both individuals and SMEs. Its mission is to better the lives of individuals and businesses in the region with financial services through technology. SeaMoney is a part of Sea Limited, a leading global consumer internet company. In addition to SeaMoney, Sea's other core businesses include leading e-commerce platform, Shopee and digital entertainment arm, Garena.

Job Description:
  • Conduct marketing analytics to measure the performance of various communication channels, including social media and in-app KPIs.
  • Analyze conversion data and provide insights to optimize marketing funnels.
  • Collaborate with the campaigns team to develop and execute in-app marketing campaigns.
  • Creatively analyze data and trends to support marketing strategies.
  • Manage multiple tasks efficiently and support the team in achieving its goals.
  • Work closely with regional and local business intelligence teams to gather and analyze data.
  • Stay updated on pop culture and trends in the Philippine market to align marketing efforts accordingly.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing analytics with a strong grasp of social media and in-app performance metrics.
  • Knowledge of the marketing funnel and experience in optimizing it for better conversion rates.
  • Proficiency in data storytelling to communicate insights effectively.
  • Creative and inquisitive mindset.
  • Ability to work collaboratively in a team and support cross-functional efforts.
  • Familiarity with pop culture and trends in the Philippine market.#J-18808-Ljbffr

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