social media community specialist

2 weeks ago

Pasig, National Capital Region, Philippines Wefund Lending Corp. Full time

Brand Management (Marketing & Communications)

As a Social Media Community Specialist, you will be responsible for managing and nurturing our

online community across various social media platforms. You will engage with our audience, build

relationships, and foster a positive brand image. Your role will involve creating compelling content,

responding to comments and messages, and analyzing metrics to optimize community

MAIN RESPONSIBILITIES

Community Engagement: Monitor social media channels and actively engage with our audience by

responding to comments, messages, and mentions promptly and professionally.

Foster a sense of community by initiating and participating in conversations, polls, and discussions

relevant to our brand and industry.

Content Creation: Develop engaging and creative content, including posts, stories, polls, and

multimedia assets, to spark conversations and drive community interaction. Collaborate with the

marketing team to align content strategy with overall brand messaging and marketing objectives.

Community Management: Implement community management best practices to maintain a

positive and inclusive online environment. Identify and address potential issues or conflicts within the

community, escalating when necessary to ensure timely resolution.

Brand Advocacy: Identify and cultivate brand advocates within the community, nurturing

relationships and empowering them to promote our brand organically. Encourage user-generated

content and user contributions to enhance community engagement and brand loyalty.

Analytics and Reporting: Monitor key performance metrics and community analytics to track

engagement levels, sentiment, and trends. Generate regular reports to evaluate the effectiveness of

community initiatives and identify opportunities for improvement.

Social Listening: Stay informed about industry trends, conversations, and competitor activities

through social listening tools and techniques. Leverage insights gathered from social listening to

inform content strategy and community engagement efforts.

User Experience Evaluation: Conduct in-depth evaluations of digital channels to assess user

experience effectiveness, usability, and accessibility. Identify opportunities for improvement by

analyzing user behavior, feedback, and industry best practices.

Content Strategy: Work closely with content creators and strategists to ensure that digital content is

structured, organized, and presented in a user-friendly manner. Develop content hierarchies,

navigation systems, and information architectures to facilitate seamless user interactions.

Cross-Platform Optimization: Ensure consistency and coherence in user experiences across multiple

digital channels, including websites, mobile apps, social media platforms, and email

communications. Collaborate with developers to implement responsive design principles and

optimize user interfaces for various devices and screen sizes.

QUALIFICATIONS

● Bachelor's degree in Marketing, Communications, Journalism, or a related field.

● Proven experience managing social media communities for brands or organizations.

● Proven experience in user experience design, usability testing, and digital channel

optimization.

● Strong analytical skills with the ability to interpret data and user feedback to inform design

decisions.

● Excellent communication and collaboration skills, with the ability to work effectively in

cross-functional teams.

● Detail-oriented mindset with a passion for creating intuitive and user-friendly digital

experiences.

● Strong written and verbal communication skills, with a keen understanding of tone and voice

for different platforms.

● Excellent interpersonal skills with the ability to interact effectively with diverse audiences.

● Creative thinker with a passion for storytelling and community building.

● Proficiency in social media management tools and analytics platforms.

● Ability to multitask, prioritize, and work efficiently in a fast-paced environment.

● Knowledge of emerging trends and best practices in social media marketing and community

management.

Your application will include the following questions:

What's your expected monthly basic salary?

WeFund Lending Corporation is a subsidiary of one leading FinTech Company (listed in New York Stock Exchange) in China.

Our Company is currently a combination of diverse employees from various culture and companies. We have employees that share same company goal - company growth and continuous development. As an employer, we consider the employees to be one of its most valuable resources and believe that everyone contributes to the growth and success of the company.

WeFund Lending Corporation is a subsidiary of one leading FinTech Company (listed in New York Stock Exchange) in China.

Our Company is currently a combination of diverse employees from various culture and companies. We have employees that share same company goal - company growth and continuous development. As an employer, we consider the employees to be one of its most valuable resources and believe that everyone contributes to the growth and success of the company.

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