Social Media Manager

2 weeks ago

Pasig, National Capital Region, Philippines Intelegencia BPO Llc Corp. Full time

Brand Management (Marketing & Communications)

The Social Media Manager will own our organic social media and influencer marketing efforts for Global ACG brands (NEBO, True and Thaw). This role will help with advancing our strategy, engagement, growth, testing, and optimization. The Social Media Manager will be responsible for representing our brand and building strong online communities, liaising with various team members inside and outside of the marketing function, providing regular reporting to senior leaders, and helping to translate social media activities into tangible business results by expanding our voice and reach. Ultimately, they will be responsible for ensuring that social media serves as a key catalyst for our ambitious growth plans. The person filling this role must be capable of managing internal stakeholders, setting expectations, and educating peers, as well as both developing strategies and implementing them. This role is a member of the Marketing Team, reporting to the Sr Manager of Marketing Operations. They will be expected to have an excellent understanding of current best practices and where the social media marketing industry is headed. They should be a persuasive communicator, evangelizing the value of social media amongst internal stakeholders, and helping regional teams understand the opportunities their local accounts provide.

KEY RESPONSIBILITIES:

  • Strategy & Positioning: Develop and implement comprehensive social media strategy (organic and paid), ensuring alignment with brand objectives and audience targets. Brainstorm new, unique ideas and direction for social content and marketing campaigns.
  • Calendar Management: Manage social media calendar & ensure alignment across teams. Build and manage marketing programs to support specific objectives across multiple channels and audience segments in support of our overall strategic plans.
  • Content Creation: Concept, develop, produce and edit engaging content that resonates with our audience, staying ahead of trends and features to ensure relevancy. Bring authenticity, wit, humor, relatability, confidence, enthusiasm, and a unique perspective to our on-camera presence Source and brief other creators for content as needed. The main focus of this role will be on organic content, but we would also love someone who can collaborate on paid creative.
  • Platform Management: Oversee day-to-day management of all channels including content scheduling, monitoring, engagement.
  • Community Engagement: Implement strategies to engage with and grow our community, ensuring an integrated approach across channels and at in-person events. Foster social community, responding to comments, collaborating with creators, participating in relevant trends.
  • Influencer & Partnerships: Design and execute on influencer strategies, identifying, engaging with and managing influencer & brand partnerships. Proactively seek social media opportunities for all brands.
  • Reporting & Analytics: Provide regular reports on performance across platforms and campaigns including engagement, reach and ROI. Provide recommendations on ways to optimize social activity.
  • Communication & Collaboration: Strong communication skills with the ability to work cross-functionally and manage multiple projects and stakeholders. Ability to align with each brand's unique voice and tone, as outlined in brand dna guidelines.
  • Research: Stay up to date with changes in social media algorithms and adjust strategies and spend accordingly. Stay informed about industry trends, competitor activities, and emerging social media. Platforms to ensure our brands stay current. Propose and manage research projects to generate consumer insights in support of improved social media marketing strategy and communications.
  • Planning & Budgets: Create, develop and manage social media plan budgets. Develop business cases for social media programs and make recommendations on tactics.
Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as a Social Media Manager?

How many years' experience do you have in social media marketing?

How would you rate your English language skills?

How many years' experience do you have in the BPO industry?

Do you have customer service experience?

Which of the following Customer Relationship Management (CRM) systems do you have experience using?

Intelegencia started its operations in March 2009 with humble beginnings in a small basement sub-office with just one team member inspired by the vision of our Founder and CEO, Perry Chaturvedi. Perry wanted to create an organization that would make every effort to create value for our clients by embracing and implementing the goals of our clients. We have been doing just that focusing on one client at a time. The journey has been nothing but exciting and rewarding. We continue to evolve and grow each year and, today, we support our clients globally across North America, Europe, Middle East and Asia. We do this by combining unparalleled experience, comprehensive capabilities across majori

Intelegencia started its operations in March 2009 with humble beginnings in a small basement sub-office with just one team member inspired by the vision of our Founder and CEO, Perry Chaturvedi. Perry wanted to create an organization that would make every effort to create value for our clients by embracing and implementing the goals of our clients. We have been doing just that focusing on one client at a time. The journey has been nothing but exciting and rewarding. We continue to evolve and grow each year and, today, we support our clients globally across North America, Europe, Middle East and Asia. We do this by combining unparalleled experience, comprehensive capabilities across majori

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